How Smartphones Have Revolutionized Social Media

By on November 8, 2018

 Image Source: Pexels

Since the advent of the smartphone, social media has evolved into a beast completely different than the one it was at its inception. Phones allow us to use social media all day long, and many of us do.

Statista reports that there are approximately 2.77 billion social network users globally. It’s a number that has grown alongside the increasing number of individuals utilizing smart phones. It’s become a way for us to do more things with fewer restraints.

As we’ve noted before, “If you take a look at how social platforms are evolving (simplicity, highly personal and customizable) these advancements will only be enhanced by modern mobile technology. People are spending more and more time online, connected to their networks. This will eventually become a permanent thing.”

It’s become a way for marketers to tap into virtually every target audience under the sun by utilizing relatively few platforms.

Mobile First Emphasized

A 2016 study presents one of the clearest pictures of the changing landscape of marketing and social media. It demonstrated that for the first time ever web usage by mobile users exceeded that of those using desktops.

This has become so significant that Google has shifted focus to mobile-first sites. According to marketing expert Rob Timmerman, “Simply put, if your website takes longer to load, it won’t rank as highly as others in a Google search. This initiative from Google rewards those brands or websites that incorporate an exceptional mobile user experience or adopt a mobile-first content strategy. In a time in which ranking as high as you can make the difference between making a sale or not, it’s time for brands to start thinking about mobile-first content strategy.”

Thus, there are multiple implications for social media websites. Practically speaking, brands have to formulate their social media strategies with mobile-first strategy so that they remain competitive.

When companies do this right, they tap into a goldmine given the fact that users not only consume content, they also like, share, and comment on that content. In other words, there’s constant engagement.

Marketing and Mobile Merge

The natural implication of the time individuals spend online is that people are also shopping online more than ever before. For those doing ecommerce right, business is booming, and the majority of ecommerce shoppers are utilizing social media platforms in multiple ways.

Brands wisely use social media marketing campaigns to bring awareness to their customers, but social media awareness is just the beginning. On social media, consumers are able to get a feel for the popularity and status of products, and they can ask for instant recommendations and opinions from friends.

“One can already buy products through Instagram, Pinterest, and Twitter. Once Apple Pay experiences widespread adoption, it’s almost scary to think about how easy impulse buys will be — if you see something you like on social media, one swipe will get it delivered to your door,” writes Ellie Martin for Entrepreneur.

While content marketing is huge, brands certainly provide social media users easy navigation to product landing pages. Villanova University’s overview of consumer ecommerce spending highlights the fact that 40 percent of smartphone users ages 19 to 33 use their smartphone to make purchases. It is a number that will surely continue to climb.

Social Media and the Workplace

Millennial professionals are completely at home with smartphones in hand, and Generation Zers have never known a world without them. As these younger generations increasingly become an integral part of the workforce, smartphones are also increasingly finding a home in professional settings.

No longer are they sequestered to personal arenas; instead professionals see them as tools that can be leveraged for a better work environment. Not only that, social media platforms specifically designed for professionals have been utilized for the last several years.

According to the University of Southern California’s Annenberg School for Communication and Journalism mobile communication within the workplace has come of age. Some of the major elements of this change include the 2015 birth of messaging applications for work, such as Slack and WeChat. It’s a trend they say is driven by younger employees with more smartphone access who view the communication potential that comes along with smartphones as essential.

As professionals continue to integrate smartphone usage into their work lives, the technology will no doubt continue to evolve and include social media-based platforms. There’s a growing trend wherein workers are remote or deskless, and that’s happening because technology and the smartphones that support it allow employees to work in novel ways and remain connected.

Social media as a whole has consistently and effectively torn down barriers in communication amongst individuals and brands hoping to connect with those individuals. It’s allowed marketers to connect in a way that oftentimes leads to conversions naturally.

Smartphones have proven to be the backbone of that evolution. The significance they have in our lives and the ease with which they’re utilized has afforded social media platforms many advantages. Thus, social media has been able to meet many needs and fulfill consumer demands for better content and better buying experiences.

About Avery Phillips

Avery Phillips is a unicorn of a human being who loves all things related to people and their entrepreneurial spirits. Comment down below or connect with her on Twitter.
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