How Social Marketing Boosts Your Online SEO

By on January 9, 2012

There are many reasons why social marketing is the top sales pursuit online these days. But the biggest reason, is traffic! Take away all the other benefits of becoming a pro social marketer, and if you’re only left with traffic, you’re still doing a heck of a job. Boosting your SEO power on the internet helps clients and fans find you, when they need you. So how does using social media help you do this?

Your Massive Link Network

If your business lacks inbound links, then a quality social marketing plan can make all the difference to your search engine ranking. When you consistently publish superb content to your blog and other social sites, people find this content and link to it. Best of all – these links are 100% natural, and often come from high quality sources.

Indexing The Little Things

Search engines love to index all sorts of things that are naturally keyword rich. As you go about your business, publishing updates on Facebook, posts on Google+ and tweets on your Twitter page, search engines are indexing them. If you allow them to be seen by the public, your social profiles will help people find your business, fast. Don’t forget to include those keywords in your updates, for an additional boost.

On Your Website

It’s a well known fact that Google loves sites that are continually refreshed with new content. Content that is current, that attracts interaction and that proves your site is constantly evolving. Social plugins on your website, or attaching a blog to your website will keep it this way. Your search engine ranking will steadily improve over time, depending on how much keyworded content you add to it daily.

You should also add multimedia content to your website for an added increase in traffic, and SEO improvement. Place videos on your site to improve the content, and you’ll drive traffic from Youtube straight to your website.

Multiple Social Networks

You should always be expanding your network of social sites – that is, if you can afford to manage them all efficiently. Creating a large network of social sites, spreads out your brand name and establishes a profile for your business in the social sphere. The more sites you’re prominent on, the higher your ranking will become, and the more traffic you’ll drive to your business website.

Using Social Media as a Keyword Curation Tool

If you simply use Google Adwords to source your keywords – you’re missing out! There’s a world of hidden keyword gems, waiting to be discovered if you learn to use your social sites to this end. Search microblogs like Twitter, or answer sites for pertinent questions your niche is asking. Then shape content around it. Use social bookmarking sites to source hot keyword topics.

Launch a real-time feedback campaign, and get your immediate community to tell you what they want. Finding the right keywords is crucial to SEO, but it goes beyond your basic search. There are high competition keywords, low competition keywords and more – so learn to blend or maximize them for better rankings.

How do you use social media to boost your online SEO? Tell us your story below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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