How Social Media Marketers Can Deal With the Rise of Ad-Blocking Software

By on January 31, 2020

Ad-blocking software isn’t a new phenomenon in the world of digital marketing. Since the first ad has popped up on their screens, users were searching for a solution that would make their online experience smoother and more enjoyable 카카오톡 pc 설치.

However, the usage of ad-blocking software is growing year after year.

In 2018, according to this research, 27% of Internet users had it installed on their browsers.

What it means is that every ad you publish on social media or elsewhere is seen by only 73% of users, at best 오토캐드 2011 64비트 키젠. In some countries, that number can go as low as 58%.

What can be done about it?

Ad-blocking software is perfectly legal and it won’t go away. Therefore, marketers need to find a way around it.

Use Influencer Marketing

One of the ways to avoid ad-blocking software on social media is to use influencers 보헤미안 랩소디 mp3 다운로드.

Their posts are shown only to their fans and in that sense, they’re not considered to be a paid ad (at least not from the point of view of ad-blocking software.)

When working with them, the most important thing is to be specific about the audience you want to reach. You don’t need an influencer who has a huge number of followers. Instead, you need one that has a decent number of followers that might be interested in your product Download Ubit Plus.

For example, an Instagram model can have a lot of followers. And let’s say that your brand is all about luxury beauty products for women over forty years old.

The question you need to ask yourself then is this: who are the followers of that Instagram model? Are they women or are they men Download fedora 10? If they’re women, are they over forty years old? If they are, can they afford to spend hundreds of dollars on beauty products? And so on…

Also, you need to think about campaign goals and KPIs even before you contact the influencer.

You need to be clear about the goals you want to accomplish and, more importantly, about the metrics you’ll use to determine the success of a particular campaign or post 페이첵. The goal can be to drive traffic to your website, to generate leads, or simply increase the number of followers on your own social media profile.

It doesn’t really matter what the goal is, assuming that you understand why that goal is important and how you are going to know if it’s accomplished or not.

Invest in Quality Content

This might be a cliché at this point, but creating quality content is absolutely necessary for dealing with ad-blocking software Download the language pack.

If a person can’t see your digital ads, the only way to get them to know your brand is through organic content.

And you can get creative as much as you want.

For example, you can create a how-to video that will instruct viewers about some activity in which you’re an expert Beth and Vera. If the video is engaging, it has the potential to become viral, or it can be a long-term marketing asset if you upload it on Youtube and let viewers find you.

You can also create content for your blog and work on search engine optimization to make it stand out in the Google search results Download Vegas 11 Kizen.

Optimizing content for search engines, however, is a long-term game, unlike paid ads.

You’ll need to pay close attention to many factors and wait for a couple of months before you get a considerable return on investment. Luckily, once you get ranked on the 1st page of Google, you’ll only need some minor investments into updating your content.

Use Email Marketing

After you’ve got some visitors on your website, either by influencer marketing, SEO or that portion of paid ads that weren’t blocked, you can offer them an incentive to sign up to your email list Download Movie Keeper.

That incentive can come in the form of a free ebook or some other kind of content made exclusively for email subscribers. This is commonly called a lead magnet.

And once they’re on your list, you can use email marketing to promote your products or services.

There’s no ad-blocking software that can stop you from doing that.

About Frank B Evans

Frank Evans is a freelance writer based in Minneapolis. He writes about marketing, technology, and his hobbies: pets and camping. When he’s not writing, you can find him on a long walk with his dog Dexter or on a camping trip with his girlfriend.
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