How Social Media Marketing Can Help eCommerce Business

By on February 28, 2019

 Source: Indian School of Digital Marketing Management

For eCommerce business, the significance of social media marketing cannot be neglected. Most shoppers make buying decisions by viewing social media product campaigns and through product recommendations from friends and family members on these channels.

Social media marketing is defined as acquiring interactions from potential customers through social media networks that will ultimately result in increased traffic and conversions to the website.

These days’ marketers try to find new ways to gain the attention of their target audiences. In the realm of multiple marketing and advertising mediums, social media marketing channels has been cherished among small to large-scale businesses. Here are few tips how you can get most from your business by utilizing social media marketing tactics.

Understand Your Audience

First, you need to focus on your goals. Set a target for the extent of exposure you want to achieve with your posts. How many social media followers you should have within the specified time frame?

Now you need to know what the requirements of your potential customers are. Conduct surveys and polls to get insights of their expectations and needs. Keep an eye on their interests, habits, likes and dislikes on social media channels.

Analyze Your Posts

The content of your social media posts has value and significance.  It is ideal to keep a record of your shared posts to measure the extent of user engagement with these posts. You will get an idea about the posts which have received the most likes or shares and people have shown the most interest in. Now you can create the content for your next posts accordingly, and embed your marketing pitches within that content.

Focus on Building Relationships

 Image Source: CEU4All

When it comes to yielding brand loyalty among your target audience, social media is a priority in building relationships. The more valuable the content you will share on these sites, the more trust and brand recognition you will achieve.  The effective relationships on these channels explicitly work in the same way as in the real world. Platforms like LinkedIn, Instagram, and Twitter have huge capabilities for connecting with the people that can directly impact on your business.

Add a Personalized Touch to Posts

With proper analysis of the target audience, businesses can deliver personalized messages on the basis of their demographics, behaviors and interests. Personalization in your marketing pitches is crucial, as your audiences may get annoyed by too much brand praise. The content tailored with personalized touches can have an impact and assist in making purchase decisions. According to a post by eMarketer, “56% of the higher response and engagement rates are related to the personalized or enriched content.”

Don’t Overdo It

Maintaining your brand’s essence in the most productive ways that are exclusive to peer-to-peer communication is the most adaptable and optimistic approach. If your posts could engage only a specified number of people, then you need to balance your content. Never talk about your brand too much, instead share things about others that people find helpful. You can share simple solutions to common problems. Also, bring variations as once you have posted a quote, the next thing could be some viral meme. Make sure not to share similar posts over and over.

Use Visually Appealing Content

People are most attracted to visuals, so instead of sharing simple boring text-based posts highlighted in bold letters, share images, videos, and animations to grab the user’s attention. Embellish your product or service based posts with eye-catching graphics for maximum shares from platforms such as Pinterest, Instagram, etc.

Embed Social Media Share Buttons

 Image Source: Creative Market

Getting maximum drive from social media platforms is easier when you have social media sharing buttons present on your website. The eCommerce website design should be fully featured within the product catalog, engaging content parallel with social media sharing buttons. Users landing on your website can conveniently share informative content by staying on your website rather than copying and pasting it on social media platforms.

Encourage Users to Give Feedback

Social media reviews have proven to be the best for attracting new customers.  People often make purchasing decisions based on the reviews of customers who have already used the product.  Ask your satisfied customers to write a few lines about their purchase. These customers will do your marketing for you, and more people will eventually be inclined to buy.

Stay Active on Social Media Platforms

People love to engage with the brand whose social media team is friendly and provides instant responses to their queries. Also, schedule your posts for the periods when most of your potential customers are online. Never hesitate to share valuable posts on the weekends as well. Many followers come to these platforms to interact with each other and to see newer posts.

Final Words

These days every eCommerce business should have a social media presence.  Social media is all about developing relationships with your potential customers. The number of users on these platforms is rising significantly, meanwhile you have the opportunity to market your products smartly.

About Syed Waqqas Mohsin

Syed Waqqas Mohsin is an Online Marketing Specialist with over 5 years of experience in Digital Media and is currently a team Lead at FME Extensions, a leading e-commerce web design and Magento development agency. Over the years, FME Extensions has successfully delivered projects in Magento, WordPress, WooCommerce, Joomla and other CMS/shopping cart platforms. You can find him on the LinkedIn.
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