How Technology Has Changed the Branding Game

By on December 21, 2018

 Image Source: Pixabay

Branding is crucial to any business. However, this is even more the case if you do a lot of business online. Technology has changed everything about the way shop, communicate, and buy. Therefore, you need the right strategy that uses technology in smart ways to grow your brand. If you don’t, you could miss out on sales and growth. So use the strategies and proven methods to position yourself for success:

SEO

SEO is one of the key drivers of online success. However, the technology that operates the net has changed so much in terms of how Google ranks sites today. It used to be that the companies who were highest on the results simply stuffed keywords into their content. This strategy no longer works today. Instead, you need a solid plan around SEO that focuses on new paradigms.

Links

The reason that many brands are using link building services is because of how effective they are in growing your brand. Google no longer puts as much weight as it did on keywords. Sure, you want the right keywords and they need to be in the right places in your content, but this is not the bigger picture. 

Instead, Google now considers the social web to be more powerful in terms of how you are ranked. If you have links from major players in your space, then you are going to see your rankings shoot up. This is weighted much more heavily toward links than any time in the past. 

You can either try to reach out to brands manually or you can use services for this. It comes down to your value and how you feel your time is best spent. That extends to your team too. Do you want them automating these processes and focusing on higher level aspects or getting into the weeds on details? What choice you make will play into your profits down the line.

Funnels

No longer can you simply reach out to a few people locally and get your brand everywhere. Today, the social media branding strategies that are lifting brands into the spotlight are something that you want to adopt. If you can gain traction online in the social media world, you are bound to find an audience sooner or later. 

Of course, getting the attention of an audience is just one part of branding. From there, you need a funnel that delivers information, entertainment, and products to them on a regular basis. That is how you turn a one time customer into a return customer who shares it with their friends. 

There are various funnels that you can set up. One that is popular is having a landing page with an opt in form. This captures an email or other information. You give them something valuable in return such as an ebook or free webinar. This equal exchange of value helps your brand and your profits.

Testing

No company today can have a solid brand without testing. There is no excuse for not testing today. You don’t have to spend a lot of money to get access to great tools to do this for you. The best part is they are automated. 

You can test nearly anything. From your brand colors on your logo, to your landing pages, to your headlines, the sky is the limit. But makes sure to let the tests run for long enough to make a difference so you have valuable data. 

When it comes to getting ahead in business, branding is a huge component. However, there are new rules with branding today than there were just a few years ago. Technology and the internet have changed the way that people interact with content and brands. So you need a solid plan based on using these innovations to the maximum effect. Otherwise, your competition could swoop in and get the best of you. So don’t waste chances, use the tips above today.

About Kevin Gardner

Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!