How To Build Trust on Social Media and Monetize Your Business

By on August 8, 2018

 Image Source: Pixabay

Social media is a powerful marketing channel, but what is the right way of using it for your business? The power of social media lies not within itself but instead building the right online ecosystem. This means to link and interconnect your social profiles with landing pages, the web presence, offers and great content resources.

Landing Pages are essential in making social media marketing profitable. A landing page is a one-page website with the purpose to get the site visitor to take a certain action. This could be an email opt-in, a Click-Through-Page to enter the next funnel step, a Lead Capture page or a Sales Page). Whatever goal you have, it is essential to build the page around that one core purpose.

Most marketers use landing pages mostly for lead generation purposes in Pay-per-Click campaigns. While this is certainly a great way to make use of landing pages, there are many other ways, particularly for social media marketing on how you can build successful campaigns.

Using a Social Media Sales Funnel

In a typical sales funnel, we distinguish between the Top, Middle and Bottom depending on how close the user is to making a purchase decision. The challenge online is that there is usually no level of personal contact with the leads and prospects, which makes it hard to build trust. Social media is top-of-the-funnel marketing where you can get in front of large audiences and people that have never heard of your brand. This implies that you need to start in simple ways. You should not bombard these people with a sales pitch straight away because it doesn’t work like that. People need to first of all see what you are doing before they can become serious about making a purchase.

To solve this problem, you can easily offer free content or resources that provide great value to people. This will naturally establish a level of trust and the online users will value your efforts. In practical terms, what you can do is to offer a free ebook landing page, a case study, a white paper, blog posts, videos, video courses, guides, etc. Most marketers ask for an email for people to sign-up for the free resource. While this makes a lot of sense, you should consider offering the first resource entirely for no return. If you study the most successful marketers online, they have massive output in terms of free content which people can consume. Thereafter, they place the first lead magnet offers, asking for email or personal information.

Where and When to Place the First Offer

To get started, view your social platform as a channel to build your audience, to raise awareness and to create engagement. This is what these sites are build for. They are not sales channel unless you use them strategically and with a proper funnel. Link your social presence like Twitter to a simple landing page that hosts a free offer, possibly entirely free with no email opt-in. Thereafter, continue with ongoing content output on the social media platform and introduce a lead generation offer with email opt-in from time to time. Build your email list and gain more trust with high valuable content at the same time.

Link Social Media to Your Entire Web Presence

Once you reach the bottom of the funnel, you are usually completely off from the social media platform. Again, social media is meant for the awareness and the community aspect but the sale happens elsewhere. Make sure that the connection from your social site to the web presence is seamless and you have consistent inbound traffic coming from social media. This will ensure that you will ultimately succeed with a value-driven and community-centered approach. After all, social media followers should stay with you long time, so what is the point of putting them off with dodgy sales pitches in the first place?

Make sure that you see social media from the long-term strategy. There are way too many people who abuse social media, attempting to monetize products and services on the social media channel. At the end of the day, online marketing is no different than traditional marketing. You need to convince people that you can help them solve a problem. If you can do so, then position yourself as an expert, build trust with your audience step-by step, deliver great content and you will succeed.

About Christopher Lier

Hi, I'm Christopher. I help companies win business online. As the Co-Founder of Leadcube, a Digital Marketing Agency dedicated on achieving measurable online marketing growth. My role is to establish flourishing business relationships with businesses. I like to work with small-and medium-sized companies who are driven and ambitious to use the internet for business growth. With my content on the Social Media Impact, I aim to help marketers and businesses with valuable insights into the digital marketing industry. Drop me a message on Twitter.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!