How to Create Clickable Video Thumbnails for Successful Social Media Campaigns

By on December 27, 2019

With roughly one-third of online activity being focused on video marketing, it wouldn’t be incorrect to say that it’s one of the most effective channels of distribution used by the content marketers around the globe.

There is no denying the fact that video is a great way of engaging and expanding your audience. But with heaps of videos already accessible online, it can be intimidating to attract your viewers Download the subtitles for the YouTube video.

In this article, we’ve put together a few techniques to make your video thumbnails very noticeable. This way more people will end up clicking on your videos, and hopefully watch them until the end.

Here goes.

Keep it Simple

Your thumbnail image must be simple and clear 컬투쇼 레전드 모음mp3. It should give the viewer some insight into what your video is all about. That’s it.

For example, if your posting a whiteboard video, make sure the thumbnail makes it clear for your audience that they will watch a whiteboard video. If you’re posting an ad video for a restaurant make sure the thumbnail represents that 코코 고화질. In other words, don’t make your thumbnails misleading or click bait.

So instead of using multiple faces or subjects, just stick to one or two that are easy to see and understand. Being humans, we’re emotionally drawn to other human faces and facial expressions. So, take advantage of this and include close-ups head shots in your thumbnail image Download the opening of The Korean Language.

Use the Best Tools to Make Your Thumbnail

While there are hundreds and thousands of ready-to-use templates available online, it would be great if you invest some time and make your thumbnail from scratch. Make sure you select high-quality equipment and state-of-the-art techniques to bring your shot in focus.

For instance, you can use Canva, Fotojet, Adobe Spark or Fotor to create amazing thumbnail images that will entice viewers to click your video 프레지 무료 템플릿.

Use High Resolution Images

Whether you’re embedding your video on YouTube, Facebook or on your website, it’s crucial that you use high-resolution images.

The thumbnails used on these platforms may be different in size, so you have to ensure you’re using good-quality images that will look great whether you scale them up or down 클래시 오브 클랜.

Keep Text Short and Readable

Adding text could be a great way to add personalized touch to your thumbnail. Not only will it support the title of your video, but also give your viewers a quick overview of what they can expect once the clicked on it.

However, it’s important that you choose just a few words or a small phrase including not more than six words to grab your viewer’s attention enppy 다운로드. Keep in mind, many users will watch your video using their cell phones where it will be just a size of an average stamp.

So, keeping this very basic point in consideration, choose the font and size of your text carefully that can be seen even at its smallest size.

In addition to that, use text that can provide your viewers with a quick overview of your story – a story that can connect with your audience and invoke suspense and curiosity 과보호의 카호코 다운로드.

Pay Attention to Colors and Layout

No, you don’t have to add lots of colors, text and images in your video thumbnail to make it stand out, but still you should make every possible effort to make your video look more interesting and attractive.

Try to use bold and bright colors as much as possible, especially yellow, as it activates more receptors in the eye 장산범 영화.

Dress Up Your Thumbnail

Why use still and stagnant video when you can go animated? An animated GIF will breathe new life to your video, and make your viewers more curious about the hidden action that your video offers.

Tell a Story

Gone are the days when content marketing was just about curating some great basic content Download Megaman 5. To resonate with your audience, you must narrate a story that can engage people and inspire them to watch the video from start till the end.

Know Your Platform

While YouTube is still believed to be the king of video platforms, there are many other popular platforms that have gained momentum in recent years – Facebook Live, Vimeo and Instagram are just to name a few.

To get the most out of your video marketing, it’s crucial that you know your platform and adjust the settings accordingly.  For example, YouTube accepts only .JPG, .BMP, .GIF and .PNG images with minimum 640 pixels width and 16:9 ratio.

Similarly, the requirements and recommended settings for Facebook and Instagram are different too. So, make sure you know your platform well before creating a custom thumbnail for your video.

Branding

Just like YouTube displays its logo on all the posted videos, you can opt for the same strategy. Simply, include an image or a small icon that shows that the video belongs to your company.

Branding your videos is a great way to build trust and also acts as a quick identifier to show that the marked videos are part of the series.

Test It Out

Last but not the least, check the performance of your video thumbnail from time to time so that you can redo your approaches and deliver what really attracts your target audience.

You might have the most interesting content in the world, but if you choose a random thumbnail or use an option that was automatically picked by your platform, no one’s going to watch it.

So take a hint from this post and start creating thumbnails that will make your social media campaigns successful and profitable in no time.

About Cristian Stanciu

Cristian is the owner and video post-production coordinator of Veedyou.com – an online platform that offers video editing services to clients such as videographers, small to medium size businesses, digital agencies or video production studios. Follow him on LinkedIn or Facebook.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!