How to Creatively Promote Your Products on Social Media

By on September 27, 2018

Social media isn’t just a vortex where you miraculously waste all of your time procrastinating by sifting through your high school nemesis’ wedding photos, it’s also an extremely powerful and useful marketing tool. Social media gives companies access to billions of active users every day. If you run a business and are not already utilizing some form of social media as part of your marketing plan, then you should do so as soon as possible.

Being on social media is one thing, but utilizing its services creatively and successfully to boost your brand and increase your revenue take work. So what can you do to make the most of your social media accounts to promote your brand? 

1) It’s all about video

Video and images capture people’s attention better than plain text. In fact, users are 64-85% more likely to buy your products or services after watching video content. What’s more is 54% of consumers said they wanted more video content from brands and companies they already support.

It’s really a no-brainer. Posting video content is the best way to reach your current customers as well as attract potential new ones. Whether it’s short and funny behind the scenes clips, or big budget, informative show reels, invest some time in creating your own video content, but don’t be afraid to share relevant content from other sources. 

2) Tutorials 

A fantastic way to include relevant video in your content is by providing tutorials for customers on using your products. This is particularly popular and effective in the hair and beauty industry where thousands of beauty bloggers have already made millions by posting tutorials on YouTube.

Providing tutorials is a fantastic way to not only showcase your products, but also adds value to your brand. By giving your audience the know-how to use your products effectively and providing them with ideas on how to use them creatively, you’re cementing your place in their minds as a useful, reliable and helpful brand.

You can also enlist an established and popular beauty blogger to showcase your product in a tutorial. Rather than creating your own video, you can capitalize on their followers and ask them to link back to your social media accounts. This is a great way to promote products, particularly with millennials.

3) Run Competitions

Competitions are a fantastic way of indirectly advertising your products. It’s also a cost-effective way of promoting your brand. Make sure that it’s something that requires users to share the post or tag their friends in it to enter.

For example, if you are selling mens fashion or mens clothing, you could run a competition to find the face of your next advertising campaign. Users must share the post and say why they, or their friend, should be your next model. This will ensure that your content is spread far and wide, which will boost your brand awareness for free.

4) Social Proof

Don’t be put off by the unfamiliar term, social proof is essentially just getting testimonials and customer feedback incorporated into your social media channels. Make your social media channels as interactive as possible and encourage user-generated content wherever possible.

For example, if you are selling a range of reusable coffee cups, challenge your audience to tag themselves using the cup in the most random and bizarre locations possible. This will showcase the versatility and ease of use of your product, and provide potential customers with proof that other customers have used and enjoyed your product. It’s an interactive and easy to see testimonial that will grab your audience’s attention.

5) Capitalize on Communities 

Many social media channels have groups and communities that unite people based on their tastes, interests and beliefs. Capitalize on this by joining relevant groups and promoting your products within them. This gives you a direct audience of people who are already interested in similar products. Don’t just flood these groups with impersonal advertisements, however. Really engage with the users and offer value and insight.

Groups are particularly effective on social media channels like Facebook. For other channels like Instagram and Twitter, you can target these groups with relevant hashtags. 

Conclusion

Social media is a fantastic and relatively low-cost marketing tool which, when utilized well, can provide your brand with invaluable exposure. To get the best from your social media output, you should plan ahead and regularly post thoughtful and interesting content. Don’t just wing it, create a content calendar or schedule ahead of time and stick with it.

Don’t be afraid to include content from sources other than your own. Find relevant, insightful and useful comments that your audience will appreciate and post those in between your own original content. Post plenty of video content and make each post as interactive as possible to encourage sharing and tagging to maximize your exposure.

About Craig Evans

My name is Craig Evans. I am a finance fanatic and tech junkie based in Sydney, Australia. I like to impart my knowledge and share insights on the latest business industry news, marketing and leadership tips.
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