How To Curate Information From Twitter

By on October 31, 2012

Twitter has become quite the breaking news resource, and it’s packed full of user-generated information, topics and tips. If you know where and how to look, you’ll never be short of content for your blog or social media pages. Today, I’m going to show you how to curate content on Twitter.

A Quick Curation Guide 101

Curating content simply means collecting content from various credible places online. When you share someone else’s blog post on your Facebook page, that’s curating content – or when you retweet something on your Twitter feed. If it involves someone else’s work and you’re sharing it on your own network, you’re curating content.

Twitter As a Curation Tool

There are three reasons why you’ll want to use Twitter as your main content curation tool.

1) Twitter is to the second, which means content is always fresh there
2) Twitter is home to some expert curators, which makes your job easier
3) Twitter is brimming with content gems waiting to be discovered

First of all subscribe to these 3 accounts:

• @BreakingNews (4 million followers)
• @nytimes (6 million followers)
• @Reuters (2 million followers)

If you subscribe to these 3 accounts you’ll always be informed when breaking news hits, and you can then use it to boost your social strategy. For example, news is rampant because of Hurricane Sandy in New York. If you were warned early of this, you could have used it to create a thoughtful blog post.

Use Twitter Search

I love Twitter search, it’s a vastly underused resource for content creators online. Simply type in the term or topic that you’re searching for, and you’ll be able to find incredible accounts with amazing content. Then save your search, so you can find those accounts again when you need more info later.

Use Twitter search for:

• Facebook post updates
• Twitter retweets
• Finding niche authorities
• Creating interesting blog post topics
• User generated research for ebooks or whitepapers
• To find great hidden blogs the search engines hide
• To find unique Pinterest images

Think of Twitter as a super-powered search engine, except it’s run by people and not stats. If I type in ‘social media’ for example, I immediately get a list of real people and companies working in the social media niche. Then I can pop onto their pages and find relevant content for this post.

Clicking on @mauricefreedman (Social Media Expert) I find an interesting article on how brands can now buy video ads on Linkedin. I can then choose to create a post of my own about it, write a response post to his blog or just share the info with my social network.

Twitter has the power to provide you with new information, something you always need when you’re running your own social campaigns. So, keep your eyes pealed and take advantage of breaking news, trends and hot topics in your niche, by using Twitter as a curation tool.

If you liked this blog post on Twitter curation, please share it with your friends 🙂

How do you find content to share online?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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