How to Encourage Engagement on Social Media [5 Best Practices]

By on May 29, 2019

 Image Source: Max Pixel

On average, each person has 5.54 social media accounts. But when you dial down to see how many of these accounts people are actively engaging in, the number drops to only 2.82. Knowing this can give you an idea of how important it is to snag and keep your followers’ attention.

Otherwise..

You’ll find they’ve lost interest and have abandoned your brand.

If you want to encourage social media engagement (and you do!), here are 5 ways to do it.

1. Respond to All Comments

Responding to every customer post:

  • Ensures that each customer feels acknowledged and valued for their patronage
  • Let’s customers know that their feedback is important
  • Encourages others to post their own feedback
  • Reassures your other followers that your brand is listening
  • Shows that your brand cares

2. Use Wit and Humor, If Appropriate

Social media users are barraged with content from all directions. Because of this, they need to be very selective about which posts are worthy of engagement. Whether you are posting a poll, a picture, a video, an infographic, or just plain text, using wit and humor will go a long way to solidifying interaction.

A word of caution—don’t inject a lighthearted mood into sensitive topics. Keep your tone and your language appropriate. Not following this advice could land you in the hot seat really fast!

3. Be Consistent

You may assume that posting daily, or even multiple times a day, would be considered overkill. However, it’s been observed that frequent posting goes a long way to building social media engagement.

According to research published by Inc., as well as studies done by Oberlo, this is how often and when you should be publishing daily on each of the major social media platforms:

  • Facebook: 1 post between 1pm-4pm
  • Twitter: 15 tweets, each day during lunch hour
  • Instagram: 1-2 posts, one between 11am-1pm and the other from 7pm-9pm
  • Pinterest: 11 pins, after work from 8-11pm
  • LinkedIn: 1 post between 10-11am

4. Create Your Own Hashtags

Adding relevant hashtags to your posts can make them more attractive to users, increase social media engagement, and track the discussion, connecting it with other posts using the same hashtag.

However…

Creating your own hashtags can take your social media engagement to a new level. By doing so, you can generate discussion around your specific brand or product, and obtain specific feedback surrounding it.

Developing a winning hashtag by making it brief, unique, clever, topical, and consistent with your brand.

5. Have Great Calls to Action

A good call to action (or CTA) relates strongly to the content of the post, motivates people to do something based on that content, and clearly states the benefits of doing so.

Using a CTA at the top of your post can attract visitors’ attention even before they read your content. Placing a CTA at the end of a post can prompt visitors to do more.

Here are 5 best CTA practices:

  1. Start with a strong command verb (buy, subscribe, read)
  2. Provoke emotion or enthusiasm (ALL CAPS, emoji, exclamation marks!)
  3. State a benefit (free consultation, limited time discount)
  4. Invoke FOMO (don’t miss out on . . . , other people are already enjoying . . .)
  5. Use numbers (1-day shipping, 15% off, $300 special)

Social media engagement is more than just the accumulation of followers . . . it’s creating brand awareness and loyalty.

These two things are ever-increasingly important to having a successful business in today’s social media-focused world and following these five ways of encouraging social media engagement will help you get there.

About Annabelle Smyth

Annabelle Smyth is a freelance writer located in Salt Lake City, Utah. She enjoys writing about leadership, HR, and employee engagement. She has most recently worked with DocInfusion. When not writing and educating herself, you can find her hiking the canyons with her dog and friends.
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