How to Improve Your Dental Office’s Google My Business Listing

By on September 20, 2019

Image courtesy of Pixabay

For dentists, your practice must be easy to find online. A website is a great starting point for building an online presence, but there is more to it. A dental practice should also create a Google My Business listing. Not sure what that is or if your dental clinic has one? Use this guide below to find or create your Google My Business listing and learn how to optimize it.

What is Google My Business?

Google My Business (GMB) is a free tool that allows companies to manage their online presence in Google’s search results and Google’s map listings.

To find your business listing, do a Google search for your dental practice. If the practice has a listing, it will appear on the right-hand side of the search results. You can claim it, which then requires you to verify the business by a verification PIN that is mailed to your business address or by a phone call to your office. If you do not have a business listing, you can create one here. Again, you will need to verify the listing before it goes live.

What information should be on my dental practices’ Google My Business listing?

For your GMB listing to stand out to both Google and potential clients, it is important to fully complete your listing. In the GMB portal, the Info tab lists the percentage of your profile that is complete.

Business Name

While the business name might seem to be a no brainer, you will want to ensure the business name you use on your profile lines up with what is on your website. Consistency with your business name across the internet is important to Google and makes you easily recognizable to patients.

Address

Double-check to make sure the address for your listing is correct so patients can get directions to your dental practice. Having the correct address is also crucial for “dentist near me” searches. You don’t want to miss out on potential customers near your location due to giving Google the wrong information.

Phone Number

Make sure your phone number is accurate and use a local phone number if possible. Google can associate the local area code with a specific region you service.

Website

Have a link to your dental practice’s website to make it easy for people to learn more about your business and the services offered. If applicable, add the URL where patients can schedule or request an appointment.

Business Categories

Google My Business has predetermined categories. You will want to select as many applicable categories for your dental practice. Like the phone number, you will select a primary category then secondary categories. Some of the categories that might pertain to your dental practice include:

  • Dentist
  • Dental Clinic
  • Cosmetic Dentist
  • Pediatric Dentist
  • Dental Hygienist
  • Dental Radiology
  • Teeth Whitening Services
  • Denture Care Services
  • Emergency Dental Service
  • Orthodontist

Description

For your GMB profile, you will need to write an optimized business description up to 750 characters. You will want to optimize your description with keywords and your location, similar to doing local dental SEO for your website.

Hours

Often dental practices don’t have typical 8:00 am – 5:00 pm hours. Adding your correct business hours will help customers to ensure your hours work well with their schedules. It is important to update the special hours’ section when the office is closed for holidays too.

Photos

Google recommends having as many high-quality images as possible for your GMB profile. Start by adding a logo for your listing to make it recognizable as your business. Next, add a cover photo, interior and exterior photos of your business.

How important are Google My Business reviews for my dental practice?

Reviews for your dental practice on GMB are important to build trust. A study by BrightLocal, states that 86% of consumers read reviews for local businesses, but only 57% will consider a business with 4 or more stars. The same study also states that 89% of consumers read the responses of business owners to reviews. These stats show the importance of making sure you are not only gaining reviews, but also responding to them.

How do I get Google My Business reviews for my dental practice?

The best way to get more reviews for your dental practice is to ask for them. You can ask patients as they are leaving your practice as they are checking out. If you don’t want patients to feel pressured, send them a follow-up email after their appointment with a link to your GMB listing to leave a review.

How do I know if people are seeing my dental practice on Google My Business?

Since you will be regularly responding to patients’ reviews, look at the Insights tab when you are logged into your account. Here there is information on what queries users search to find to your listing, if they visit your website, call your office or get driving directions from the listing. It also helps you determine if your listing is viewed more in Google’s search results or map listings.

You can log in to your account online or download the Google My Business app for iPhone or Android.

About Lexie Kimball

Lexie Kimball is an account manager at Netvantage Marketing, a search engine marketing company. With over 10 years of experience, Netvantage specializes in dental search engine optimization to help dentists grow their practice.
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