How To Leverage Forums and Message Boards For Brand Power

By on May 11, 2012

In the hectic world of social marketing, people often forget the humble message board. Contrary to popular belief, this early form of social media is still relevant to your brand, and can become a great way to build brand power Download freeproxy. Marketing on forums can enhance your social profile, and today, I’m going to show you how.

Why Bother With Forums?

Forums are extremely niche specific, and they attract a lot of experts and community members that are looking for niche solutions mna. In marketing terms, they’re made up of people that are great for networking and B2B partnerships, and potential customers that you can add to your expanding customer list 나를 구해줘 다운로드.

How To Leverage The Awesome Power of Forums

The key to marketing on forums, is to find a few good ones that have a high response rate and a large community of people that would be interested in your niche business Download the independent movie. Remember, forums are still social media platforms, so do as little ‘direct selling’ as possible. You’ll want to source some good ones, register and introduce yourself 프레젠테이션 테마.

The next step is to add your forum signature to your account. Place your URL, and social media icons or addresses here. Sometimes you can do this immediately, other times, you’ll have to comment a few times first before you’re allowed a signature 신나는 클럽노래.

ALERT! Try to avoid forums that contain a lot of spam. Getting 100 responses means nothing if they’re not real people. You’re looking for eyes and interaction here Large download of music.

Give your business or yourself a good solid profile. Fill in all of the areas, and take advantage of any spaces where you can add in your social details or URL CoreTemp.

The Technique

Once you become a regular user, you’ll be able to add in URL’s, images and more. NEVER plug your own products here, unless someone asks candlelight feast. Forum communities can be hostile when you appear to be a spammer.

Spend time on each forum finding people that need help. Answer their questions, to prove to your new community that you’re an expert and have valuable insight in your niche 산돌공병각펜. Soon, you’ll get a lot of friends chatting to you all the time! Better yet, the more you help, the more people will click through to your website, blog and social pages to find out who you are.

From there, they’ve already entered your social sales funnel – and will become new clients!

Forum Goals To Remember

• You want to meet people in your niche, other experts and pros
• You want to attract new clients to your brand with expert commentary
• You want to feed as much traffic as you can, from the forum to your other pages
• You DON’T want to start arguments with other people, ignore trolls
• Don’t be afraid to make friends, and gain allies
• Use your running incentives to impress your community, give them free stuff

If you invest some quality time in these close-knit communities, you’ll get more traffic, sales, business alliances and friends in your niche. As you know – this is at the heart of all social marketing. Keep at it!

Which forums do you love the most and why? Share your insight with me and your SMM community.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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