How to Leverage the Power of Facebook Live in 2019

By on April 2, 2019

Since its 2016 launch, Facebook Live has grown from a cool new social media feature to a powerful, cost-efficient marketing tool. According to Facebook, there have been more than 3.5 billion Live broadcasts created by hundreds of millions of people. And it’s not only an increasingly popular format, it’s extremely effective – getting six times more interactions than regular Facebook videos, having received more than 150 billion responses from viewers.

Below is a discussion of how to use Facebook Live, what you can do with it, as well as live video ideas that can use to boost your brand engagement.

How to use Facebook Live

It’s important to note that there’s a difference between going live on your personal profile and doing so on a business page. For the purposes of this article, we’ll stick with going Live from your business page.

Here’s how to go about it:

  • From your newsfeed, tap Write something
  • Select Go Live


Source: Hootsuite 

  • Add a description of your video

 Source: Hootsuite  

  • To add further details, you can tag your location using the location icon, and the face icon to add more information about what you’re doing. You can also tap the three dots on the bottom right, then tap Geo Controls to select your audience.


Source: Hootsuite 

  • From there, choose the audience based on age, gender, and location


Source: Hootsuite  

  • Tap Live Video then Start Live Video and you’re all set!

Now that that’s out of the way, here are some of the things you need to do before going live:

Pre-promote your broadcast

You’re going to want to inform your audience ahead of time that you’ll be broadcasting live. A simple status update or story with the time, date, and what to expect during the broadcast should do. This way, you can build anticipation and make sure that people are aware of the upcoming broadcast.


Source: Hootsuite   

Make sure you have a strong internet connection

You don’t want a choppy broadcast where pixelated images take center stage. While Wi-Fi is ideal, if this isn’t possible, make sure you have at least a 4G connection to work with. If you have a weak connection, Facebook will gray out the “Go Live” button.

Assess your location

Similar to shooting any video, you’re going to want to make sure that you have ample lighting and that there’s no unwanted background noise. Also, take the time to find a good angle to shoot your video from.

Provide a clear description of your video

Not everyone’s going to be aware that you’re going live, so a clear description of what your broadcast is about can increase the likelihood of audiences deciding to watch. State the who, what, where, when, and why of your video, so they know exactly what to expect.

Reminders for while you’re live

Explain your agenda, and engage, engage, engage

Give your viewers a breakdown of your agenda so they know what they’re tuning in for. Is there going to be a product launch, a performance, a Q&A segment?

If there’s a break in the action, talk to your audience. Give shout-outs to those who engage by mentioning their names and answering any queries they may have. This will make them feel appreciated and encourage other viewers to do the same.


Source: Hubspot 

Additionally, because people can still watch the video after the live broadcast has ended, try and respond to other comments left afterward. Remember, the whole point of going live is to engage with your audience, so jump at every opportunity to do so. As well, understand that people might join part-way through, so provide regular recaps of what’s happened, and what’s still to come.

Finally, leave them with a call to action – be it to subscribe to your other channels, follow an events page, or to tune in to the next live broadcast. Whatever it is, let them know what you want them to do.

Facebook Live video ideas

Share tips and tricks

This is a great way to promote your product while providing value to your audience. This could be a demo on how to make, say caramel brownies, using your product, a how-to video for organizing workspaces, or showing hidden features of your mobile app.

One important thing to note is that you need to keep it real. Demo videos are often too polished that it glosses over real challenges people encounter when using a product or trying to create something. The authenticity is what makes Live videos resonate with audiences—take advantage of it.

Go behind-the-scenes

Speaking of authenticity, behind-the-scenes videos are great at providing a unique perspective to your audience. It could be showing all the hard work that goes behind a highly-produced event, or a company activity where your employees are having fun.

The latter was similar to what the Clemson football team did when it gave fans a behind-the-scenes look at the team unwinding after a game. With music blasting, both players and coaches broke out an impromptu dance-off. The video gave a unique look at the team dynamic beyond the field and gave a sense of what it feels like to be part of the team.

Discuss trends and news

People want to know what other people think about things, that’s at the core of being part of a social network. The good thing about this approach is that you don’t have to be an expert to do it. Maybe it’s the upcoming new season of Game of Thrones, or the Game 7 of the NBA Playoffs.

It could be anything, but as long as you can provide a distinct vantage point, or perhaps a humorous take, it’s going to resonate with audiences – as Ozzy Man Reviews has done.


Source: YouTube

Q&As/Interviews

Another great way to inform audiences is with these kinds of live videos. It’s even better when you’re all-star science expert and chimpanzee champion like Jane Goodall. She broadcasted live from Gombe National Park in Tanzania to answer questions about her work with chimpanzees.

The live video was not only informative, but it also provided a fascinating glimpse into the park’s jungle areas, and what it takes to be a wildlife biologist.

You can also conduct interviews to promote projects like books, films, music, or anything of interest to viewers. With interviews, you can focus questions on the messaging you want to convey to your audience, and allows you to dive deeper into specific topics.

Takeaway

Facebook Live videos provide you with an authentic, highly-engaging platform, where you can connect with audiences in real-time. The marketing opportunities are endless with this format, and all you need to do is step out of the box and either get really creative with your approach or totally wing it to make it as spontaneous as possible. Test what works for your brand, and make live broadcasts a regular part of your campaigns.

What’s the best Facebook Live video you’ve seen? Sound off in the comments below.

About Naida Alabata

Naida Alabata is a content marketing specialist at GRIT and the content manager for startupcredo. She opts to share her expertise and knowledge through writing.
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