How to Structure Your Social Media Campaigns to Appeal to Gen-Z in 2019

By on February 14, 2019

 Image Courtesy of Ron Mader – Flickr

You can term them “Digital Babies” or you can call them “Generation iPad.” Whatever you choose, these guys are now entering the massive landscape of the corporate world. They are usually considered the last lineage of the individuals who experienced the grand entrance into the new millennium. These are the individuals we call Generation Z.

Most individuals who belonged to the Generation Z era are mostly tech-savvy individuals. These are the people who opened their eyes to the world of smart technology and social media. These guys are born with smartphones in their hands and the world of information at their fingertips. There are several features which differentiate between both of these age groups.

Nowadays, social media has become an innate technological aspect of our lives. From young buyers to elder individuals, everyone now has an option to purchase a variety of products online. Keeping this growing trend in mind, businesses are now making due investments in implementing powerful social media strategies which are more personalized.

While older individuals mostly seek quality products, most individuals from Generation-Z are more likely influenced by how appealing the ad is to them.

People are done reading scripted pieces.

They want something which can trigger their minds to ponder the question:

“Why should we choose you over the next brand?”

Here are all the answers:

Personalized Brands offers Peace of Mind:

Most customers in today’s day and age are desperately seeking experiences which are comforting and satisfactory. They want appealing ads which can bring a sense of happiness into their lives. Hence, brands have understood this delicacy and are now offering personalized experiences to each of their customers. According to most brands, a personalized brand experience can offer a positive impact and can build a more trustworthy business solution. When customers can trust you, they are more peaceful.

Cull Down the Time for Decision Making with Social Influencers:

As a new individual, what is it that you seek in the market when you are searching for a smart TV? I am sure if you ask a modern day Generation-Z individual, they will recommend you visit the official website of Amazon.

Here’s what happens like literally. You just type in “Smart TV” and you get like 100,000+ results to pick one. So it makes you wonder how you should cull the list down to fit your needs.

Now, imagine if you ask a social influencer to talk about one of your best products as a brand? Do you know the sales for that product will skyrocket in just over a month?

Why does it happen? Because a social influencer is more trustworthy than the product reviews circulating the Internet. A social influencer not only reduces the clutter but also make it easier for users to find the right solution.

Brands should consider them as Individuals:

As a brand, if you are eager to draw the attention of Generation Zers, then you should start treating them as equal individuals in the market. Most individuals belonging to Generation Z are indeed tech-savvy individuals who are revolutionary in nature.

Hence, when brands plan on marketing them through social media, they should use a more tech-savvy approach to attract their interests. They should plan on targeting them very specifically, set individual preferences and craft media campaigns based on consumer behavior. Most brands are using AI to enhance micro-segmentation and are creating more self-optimized campaigns. Such campaigns will eventually result in convincing the next generation of young consumers to accept nothing less.

Generation Zs are interested in social responsibility:

A survey conducted by 3BL Media reveals:

“Almost 90% of Generation Z individuals can purchase products from a company who is addressing social and environmental issues. Whereas, 94% of them believe that organizations have a certain responsibility to address world critical issues.”

Hence, most Generation Zers are always out there to search for a brand which is addressing a more critical issue than the one which is being discussed before. Most generation Z individuals are being influenced by critical movements which are taking place within their respective surroundings. They are staunch in their beliefs and they do not wish to sway from them.

If brands can use that element to market their product and use social responsibility as a key factor in their social media campaigns, then they can significantly win their clients and customers on various conscious levels.

Who knows which chain of social campaign can result in creating a loyal customer circle for your business?

Build a Social Media Profile that Users Actually Follow

Last but not least, you will be shocked to learn there are several organizations in the market which are greatly failing at running their own social media pages.

Most social media profiles actually follow two methodologies when they are targeting Generation Zs. They either use imperative conditions as a source of motivation for the audience, or they simply choose to use promotional tactics such as hash tagging.

In this way, they successfully build a powerful social media profile that gets a good amount of customers. Now if, you want to increase your customer scale margin, you can always use promotional tactics such as hash tagging or use a condition to motivate.

Upon conducting a brief discussion with a social media strategist working at a renowned web design agency in London, I found out that:

“Hashtagging made in the most relevant way with the right industry jargons, often land the most perfect leads, the one who are not only legitimate but can even become your recurring customers especially from individuals belonging to modern generation”

Here are some top engaging ways how one can organize social media campaigns to appeal generation – Zers in this era. Do you have any other ideas? Feel free to share it with us and enlighten our readers with your understanding. Share with us.

About Zubair Hassan

Zubair Hassan is a digital marketing expert working at Branex Web Design London. He loves working for companies that need his skills in the marketing domain to market their product and make a mark for itself.
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