How to Use Visual Content in Digital Marketing in 2019

By on June 3, 2019

 Image source: Pixabay

When it comes to brain stimulation, people are peculiar animals. The brain has a voracious appetite that doesn’t seem to have a cap on how much influx it can take. The most glaring proof of this is that modern humans of the social media era have an average attention span of a gerbil and they will take nothing less than visually enticing imagery. Visual content has been taking the world by the storm over the last couple of years, and it appears that all marketing gurus will have to become masters of visual content in digital marketing in 2019.

A mighty struggle between textual and visual

When it comes to complex ideas – especially the ones that have to sell a product or a service – it is unavoidable that some text will be included with the visuals. Simply speaking, specific information has to be conveyed through letters and numbering even when you have the most ingenious visual summation of an idea.

This mighty struggle between textual and visual has been transpiring since the first posters on town squares promised incredible products with amazing properties, but over the last half a century, the visuals seem to be winning. It has to win in a climate where circa 78% of readers only skim through textual content.

The main reason for this might be reduced attention span, but let’s be completely fair – we are positively flooded with various content, so we have to become expert skimmers in order to ‘make ends meet’. This is why we are seeing the emerging ‘hybrid’ format of articles that combine short paragraphs of text with info turned into a flashy visual or a graphic.

Diversify your visual creations

Of course, graphs and infographics are far from the only elements of visual content you should use. In fact, it should be your priority to diversify your marketing content if you want to retain the attention of potential customers. This is where captivating photos, funny gifs, and flashy videos come into play. It has even become legitimized to use memes as part of your marketing and social media strategy.

This is why it is so important to have a marketing and social media management team that includes stellar content creators that know how to use all of the tools at their disposal – and this includes software to ‘spruce up’ photos and videos. On reliable Photoshop and photography websites such as Sleeklens, you can discover a myriad of nifty tools that can aid you in the creation of stimulating, attention-grabbing smartphone videos. It would also be amazing if your team included skill ninjas that also know how to use free open-source software such as blender in order to create animated infographics and captivating moving images.

At the end of the day, you can use as many formats for your visual content as you could possibly imagine. The only important thing that you have to keep in mind is a unified theme and vision that ties it all up into a consistent whole. You and your team have to become good storytellers.

Be wary of copyright infringements

The ultimate goal is to use images and photos that get the message across. This means that they have to be visually punchy and easy to understand. This is why so many marketing managers rely on stock photos for their marketing purposes – they can easily find the ones that get the message across – but they can also come across as impersonal. In addition, when you use any stock material, be it a photo, a video, or a graph, you have to pay attention to copyright laws.

Sharing protected images (and most of them are) will make you a subject to copyright infringement unless you have either paid or followed the accreditation instructions carefully. The penalties can be quite severe, which is why so many companies choose to hire their own content creators at the end of the day.

Conclusion

2019 is the year of visual content in digital marketing, which means that you can tap into the vast pool of inventive creators that are renowned for composing enticing visuals. What goes in your favor in such a market is that we are all consumers insomuch that we are creators. All of those virtuoso photographers, digital artists, and graphic designers know very well what the consumers love simply because they consume media as well, and they will be very familiar with the variety of niches. It is a whole new world of content creation.

About Angelina Harper

Angelina Harper is a tech writer and editor. She loves photography, social media and exploring trends in web design. She is positive and hard-working, but can also be very geeky.
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