How To Integrate an Email Capture Form into a Landing Page

By on August 1, 2011

Email might be regarded as the grandfather of all social media, but marketers know that there is still nothing as invaluable as an email opt-in page on your website.

Building an opt-in list means that you are permanently connected with your subscribers, and are free to market, teach and entertain them on a uniquely personal level. That’s why today, we’re going to talk about integrating a capture form into your high converting landing page.

Getting To Know The Basics

An email capture form strategically placed on a landing page, is also known as a squeeze page. There are many reasons why – as a business that markets with social media – you’d want to have a few of these on your website.

First of all, email is an excellent viral marketing tool – which is great for product launches, giveaways and promotions. It’s also good for targeted marketing, and getting your opt-in list to become fans and followers on your social media pages. Building an opt-in list is still one the most effective forms of marketing on the internet.

Creating an Email Capture Form

Depending on your needs as a business, there are various ways you can integrate an opt-in form into one of your landing pages. If you’re a WordPress user, you can choose from a variety of plugins that will allow you to set your custom fields at the click of a button. Try WP-Responder for newsletter and autoresponder messages, and WP Email Capture for a basic form.

You should keep your fields as short as possible, and whatever you do, don’t make it a data mining expedition or no-one will sign up! A name and email address is all that is needed. The rest you can find out with some targeted survey emails! If you want something for a custom CMS, then you’ll have to ask a developer.

Did you know that you can create a custom email capture form on your Facebook page? Simply install a free static html/fbml app, and grab the code that Mailchimp creates for you in your ‘design a sign up form’ section. Copy and paste it into the code field, and enjoy your very own Facebook email opt-in.

The Real Money-Spinner

It’s not the email capture that will get you sign-ups, it’s your landing page text that will convince people to subscribe to your list. This means that you should always spend more money on the landing page, than on the email capture form. A basic opt-in form with mind-blowing landing text, will convert far more readers into subscribers.

Turn your squeeze page into a viral masterpiece by adding a ‘share’ button, or by adding your main social site icons. If you want your landing page to go viral, integrate an incredibly addictive app game there, to draw people to your text. Don’t forget that people need a reason to visit your page. It won’t be shared if it’s boring, demanding, impolite – or full of ridiculous required fields.

Get out there and start harnessing the power of email to expand your social empire!

How did you implement your email opt-in form on your website or social media pages? Please share your expert tips below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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