How Involved Should You Be In Your Social Media Campaign?

By on February 2, 2011

Business owners were never meant to double as social media strategists, though a lot of them have, to save money. This new renaissance world we live in is full of small to medium sized businesses – and owners that Tweet for 4 hours a day.

social media strategy

Courtesy of paper.li

But as time progresses, even these social media savvy business people have to concede, and get back to the business, of well…business.

That’s why marketing departments are making room for social media inclusion, receptionists are dividing their time between admin and social media, and sales people are discovering a whole new platform for sales – in cyberspace.

The most unlikely people are acting as their companies social media strategists, because the boss just doesn’t have the time anymore.

Answering The Question

So back to the question – how involved should you be, as the boss? It all depends on the skill, experience and strategic planning ability of your ‘new’ social media strategist.

If she’s a receptionist, you might want to supervise fairly closely. If however, they have studied social media, or have been hired specifically because of their success in the past with social media – monthly updates should be fine.

Don’t forget that in the beginning, you’ll be required to get them up to speed on what your business is all about. The more information you feed them, the better. They will be developing the voice of your business, so make sure it says the right things!

Adding To Your Sense of Community

Its one thing to ask a social media strategist to pose as the spokesperson for your business on social media platforms – which works, it really does. But it’s quite another to realize that there is a need for you to use your social media platforms as well. To bring your community closer, you have to be involved – it’s that simple.

When the business owner makes time to connect with people, they appreciate it. You should be writing a couple of Tweets/blogs/Facebook status updates yourself every month. Not to mention, you should be live on Twitter at a set time every week, for one hour. It will give your community time to ask you questions or discuss things with you that only you will know.

It builds anticipation, and gets your community more involved – which is a step in the right direction. Your level of involvement will differ from other business owners depending on the time you have to spare. But don’t make the mistake of thinking that you can wash your hands of your own social media campaign. Involvement is mandatory! Plus checking in on your monthly or weekly) metrics and plan development will help you ensure a roaring social media success.

Taking Responsibility

If you don’t know much about social media, then you need to learn. There are too many ways a social media strategist can waste time or money, and too many ways your strategy can fail if left to an inexperienced person. Always check to see that you are on track. Study the metrics. Make assumptions. Take charge when you have to!

Tell the truth – how involved are you in your current campaign?
Spill the beans below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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