Is SEO Profitable? 6 Experts Share Their Valuable Opinions

By on October 2, 2018

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As a business owner with a mind that consistently churns out creative business ideas and finds solutions to business problems, SEO can be confusing. Unless, of course, you dive deeper into it to find out what search engine optimization is all about. Nonetheless, from an outsider’s lens, SEO sits on a weighing scale with two arms.

One side of the balance talks about the profitability of SEO, whereas, the other side makes tall claims that read, “SEO is dead.” Not so surprisingly, the former arm of the scale outweighs the latter that smears allegations on SEO’s efficacy. Moreover, all such claims are founded on insufficient evidence.

Search engine optimization is the cannonball that lands your business website the top rankings of the search engine. The browsing giant, Google, reveals that 40,000 plus search queries run through it every second. This quickly adds up to more than 3.5 billion searches per day.

So, there is a thick chance that a search or two may be relevant to the product or service that you offer. This means that you direly need SEO at the helm of your online business affairs to get you in front of the audience looking for your product.

Let’s find out how SEO is profitable for you and what the experts of the field have to say.

  1. SEO is a cost-effective measure

Costs play a detrimental role in the investment strategy that we adopt for businesses. Particularly, if you are starting a venture on a shoestring budget, then you need to make only investments of the topmost priority.

To this end, SEO is a cost-effective investment with a reasonably good ROI. In contrast with other online marketing tricks such as social media marketing, PPC advertising, and so on, SEO reaps a substantial return on investment.

To this end, Neil Patel, says, “SEO is all about planting a seed and waiting for the fruit to grow. It takes a while, but your brand can be positioned well once you gain favorable rankings in the SERPs.”

  1. SEO makes your business more visible

As SEO works to rank you higher on the search engine, it boosts your business website’s visibility. This, in turn, brings in more eyeballs to your business. Subsequently, you will be able to craft a brand impression.

What is crucial to keep in mind, however, is that SEO is dynamic by nature as the search engine’s algorithm keeps changing. Rhea Drysdale, co-founder & CEO of Outspoken Media sums it up well.

She points out, “SEO will always excite me because we’re tracking how people search for information. That’s complicated, challenging work that’s never finished and there’s nothing more thrilling than figuring something just to have the game change.”

  1. Brings in quality traffic

As of 2017, 46.8% of the global population had access to the internet. This figure is anticipated to rise. Moreover, between 80-90% of these folks search the online sphere for products. In this context, SEO raises your odds of being found.

This sets the foundation for employing various SEO tactics to gain increased traffic to your business. Ultimately, the swell in your targeted traffic will yield enhanced sales. The Principal Consultant of Distilled, Jona Alderson, advises the same.

He says, “If you’re limiting your optimization efforts to your content, platform, and links, then you have no way of gaining ground on competitors who are actively improving their user experiences, products, and propositions.”

  1. Boosts your credibility

A pro tip that more than half of the potential customers use today is conducting online research related to the brand they are looking for. Thanks to SEO, if your venture appears within the top slots of the Search Engine Results Page (SERPs), then you are good to go. You may even secure a customer.

However, if your business does not pop up when your potential customer does his search, then you can only imagine the loss. Hence, building a reliable online presence revolves around a lot of work with the central pillar being SEO.

Jason Bayless, owner of BestSeoCompanies.com, goes on to say, “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” 

This pretty much explains how essential SEO is for businesses.

  1. SEO is measurable

The best part about the profitability of SEO is that it can be measured until the sweet fruit of your investment ripens. You can always track the progress of your search engine optimization efforts by measuring key metrics such as the new traffic coming your way, the page views, bounce rates, and so on.

This is important because although SEO reaps excellent results, you will not achieve anything unless you have a carefully crafted browser appeasing strategy at the center of your work. Professionals like Thrive Internet Marketing Agency know how to crack such a plan, which is what drives in positive results.

Moreover, the CEO and founder of Markitors, Brett Farmiloe, stresses on the need for measuring SEO metrics. He highlights, “Measuring key metrics such as backlinks, referring domains and keyword search positions enables a marketer to identify what helped improve performance. By understanding what works, an SEO strategy can evolve and focus on the priorities.”

  1. Gets you more local clients

Investing in SEO is also a wise move because it attracts local clients for you. The number of people searching via their mobile phones has officially overtaken desktop searches. This brings local SEO in the picture.

Simon Penson, the founder of Zazzle Media, concurs with the same thought. He outlines, “Local search plays an increasingly important role in the age of mobile.”

Furthermore, you will find this aspect of browser optimization even more useful by learning the incredible statistics that support it.

For instance, 46% of the searches conducted on Google seek local information. Likewise, 88% of the business searches done on portable devices culminate in either a call or visit to the business in 24 hours.

Wrap up                                                                                        

63% of the searches come from Google. Moreover, 94% of all the traffic comes from portable devices. At the center of this amazing traffic sits SEO. Thus, it only makes sense that you invest money into it.

About Evie Harrison

Evie harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. Find her on Twitter.
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