What Kind of Events Integrate Well With Social Media Initiatives?

By on March 10, 2011

At this point in your businesses development, whether its small, or approaching Fortune 500 status – you should be syncing your companies events with your social media strategy.

What does this mean? Well it means that your business should have a functioning online media department, where a communications strategy is unraveling.

Ultimately your goal is to control the flow of information about your business. To do this all events need to be worked into your social media strategy – your own private media machine.

So, what kind of social media initiative can improve, simplify or otherwise aid your next business event?

1. The Business Networking Event

A social media site like LinkedIn can mean the difference between 100 people attending your networking event, and 1000. Running a group, or creating a discussion in relevant groups, can lead to all kinds of benefits. Early ticket sales, booked out events – even discounts on the place you hire out – are just some benefits of integrating a real world networking event, with your businesses LinkedIn initiative.

You’ll find that when you offer these events on a social media platform like LinkedIn, the response is huge. As well as helping your event, it also improves your reputation as an authority, and loads heaps of credibility into everything you say on the platform from then on. B2B networking will never be the same!

2. The Long Awaited Product Launch Event

Social media is powerful because it gives you a ready made audience to promote to, and it allows you to create hype before something like a product launch. That’s why launching a product in the real world while using social media sites like Facebook and Twitter to boost media attention and sales is a brilliant idea.

Many businesses have done this with great success, and have experienced unparalleled feedback from their communities about their product. This means free market research, controlled flow of information about your product and as a result unlimited publicity. The product launch social media initiative is a winner.

3. Team Building Events

Though not as profitable as the previous two, the team building event is not to be underestimated. Social media has a way of giving everyone a voice and an opinion, which means that your employees will be able to put together team building events that everyone will enjoy and learn from.

Bringing people closer is the name of the game here, and you could integrate mobile social media into team building games and lessons. Send them to find clues in the real world, and have them update their progress on Twitter. Heck, send them their instructions on Twitter. Host a live event, so that your community can join in, comment and be entertained by your company.

Virtually any event these days can be made to go with a well planning social media initiative. All it takes is imagination, creativity and a bit of hard work to make it successful. Now that everyone’s using social media, how are you going improve your business events? Think about it!

Have you ever integrated a business event with your social media initiative? We want to hear about it!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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