LinkedIn Strategy Mistakes That YOU Could Be Making #LinkedIn

By on October 15, 2013
LinkedIn strategy

LinkedIn strategy is all about finding the right business connections so that your small brand can grow in new directions. LinkedIn is known for its unparalleled business networks that convert into real world partnerships and sales. Today, I’m going to talk about a few common strategy mistakes that many small business owners make.

Are you connecting with other businesses on LinkedIn? If not, then perhaps you need to learn how with one of our full courses on LinkedIn strategy here!

#1: Do Not Become a Direct Marketing Disaster

Do you send your new business connection an instant email detailing who you are, how great you are and what you can do for their business? No-one wants to hear it! And worse than that – many people who do this get instantly blocked, or dismissed as spammers. I don’t want to read an essay on you when we just met.

Fix: Your LinkedIn strategy should include a comprehensive profile so that people can find out who you are there. Groups will do the rest.

#2: Not Knowing The Difference Between Job and Career

LinkedIn is not a job network, so listing all of your previous job ‘roles’ does nothing for your profile. You need to tell people about your career, not your job. In other words you need to tell everyone how you help other people, not what you do on a daily basis in your current job position.

Fix: Revamp your LinkedIn profile. A good LinkedIn strategy will have your profile reading like an inspired personal brand story, an epic career adventure.

LinkedIn strategy mistakes

Courtesy of businessblog.winweb.com

#3: Not Being Your Own Brand Advocate

No-one wants to be connected to a nobody, so don’t be afraid to list your awards, speak of the important work that you do and boast a little. Use your profile as an opportunity to entice partners and customers that are curious about your small business brand. With the right LinkedIn strategy your sales will soar!

Fix: Come up with at least one paragraph in your LinkedIn profile, where you impress/invite/entice potential partners, customers and connections. Give them a reason!

BONUS: Make sure that you publish daily LinkedIn updates like you do on Facebook. These attract and convert a lot of network members once they connect with you!

“Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying ‘Look at me!” – Bobby Darnell

Creating a functional LinkedIn strategy will help you find out where your strengths and weaknesses lie on the platform. Ask for feedback from other LinkedIn group members in your niche, and never stop learning what works. Active participation really does do more for your brand than any email, spam, or marketing gimmick can.

If you are guilty of some of these LinkedIn strategy mistakes, don’t worry! There is always time to correct your profiles, adjust your approach and try again. Soon you’ll be meeting some great business connections, and converting them into real partners, customers and connections.

Which one of these LinkedIn strategy mistakes have you made in the past, and why?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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