Living In the Year 3017

By on October 13, 2017

First we had the Ice Bucket Challenge and then there was ‘Batmanning’ and recently we started to see the ultimate life hacks which will propel us into 3017. Of course it’s all sarcastic and it’s a matter of who can outwit their social followers.

We started to see a rise in genuine (but not so great life hacks) from a couple of years ago, however it was from around middle of 2015, near the time this piece of genius was released on YouTube:

The slapping hand alarm clock

It wasn’t then till 2017 that this trend started to really pick up. The images or videos showcase ingenious but mundane improvements to everyday life, i.e. ‘in the year 3017 we will be doing this so much better, and I’m ahead of the curve’. Solutions to everyday problems are cobbled together from items around the house, a technique sometimes called ‘kludges’

To give this trend its full and original name would be ‘Y’all living in 2017, but this guy already in 3017’. However the catchier ‘living in 3017’ or #3017 is usually used – these two terms alone have racked up almost 200k mentions in the last month.

One of the earliest examples of the meme is a video showing a man using scissors to cut noodles before eating them. Garnering an impressive 37k retweets and 48k likes, its popularity was the spark that started a wave of ‘future self’ life hacks.

The trend originated as a reference to musicians who are so ahead of their time, they are already living in the future. Black Twitter, a movement within the main platform, is said to have propagated the term – with the rapper Wintertime often described in this way. However the phrase has quickly spread into the mainstream. In the last month it has raked up 317K mentions across Twitter, news, forums and blogs alone. The below chart also indicates that people are taking an increasing interest in searching for related terms on Youtube:

The origin of the trend lies in the Black Twitter movement, with rapper Wintertime described as being so ahead of his time he was living in the future. From there it has become a hugely popular meme, racking up 317K mentions across Twitter, news, forums and blogs in only one month. The chart below also shows how it has become a mainstay in internet searches over the last 12 months:

The trend saw a high climax back in June. This time with a post which showed a business card with a scan code to the owner’s social media accounts. The card was also an exact replica of his mobile phone, including picture of himself.

This trend has been so popular it has even been included in publications such as Time, The Daily Mail and The Guardian among others. Adding to its charm, the meme has stayed on Twitter, not being taken up by brands and celebs.

Looking into the future has revealed an exciting and innovative advancements for everyday living. With everything going on around the world it sometimes can be uncertain if we will get to 3017, but at least you can be sure these people are bringing it to us now. It’s only the beginning of this trend so who knows? With a thousand years of refinement these life hacks will be embedded into our lives permanently.

 

 

About Louis Moselhi

Pulsar is a social media audience intelligence platform providing insights from social data. We offer services for own-channel social media analytics and audience analytics for building and optimising campaigns. We also offer a research service from our team of researchers for specific projects. We work with major brands and agencies to provide valuable and actionable insights for advertising campaigns.
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