Logo Evolution as a Sign of Brand Maturity [Infographic]

By on June 7, 2019

Think about your favorite brand. Now go back to the moment when they changed their logo and try to remember what was your initial reaction. Let us guess – it was painful. The reason why users often have a negative reaction to rebranding is they get attached to an old image. Remember the time when Spotify changed it’s shade of green? Even though it was rather a minor modification, the users were furious.

So why change logo in the first place?

While rebranding can negatively affect your sales, it’s usually a good thing in a long-term perspective. Here are the main reasons why changing a logo may be inevitable:

  • Prompt new behaviors. Your audience evolves just as your product should. People get bored going through the same patterns, so you should support their desire to embrace new behaviors. For instance, if you create app bundles and sell them as ready-to-use solutions, there will be a moment when users will want to decide for themselves what apps to include into these bundles. Cater for that, highlight the change through a new logo, and you’ll stay abreast of new developments.
  • Build a brand image that never actually existed. Maybe you’ve created a logo overnight without thinking much about it. As your brand is embracing its unique voice, you need to create a logo that will actually resonate with it.
  • Sell and retain more. Especially if your product portfolio expands, or you’re merging with another company, get a logo to emphasize the change. This is a great opportunity to maximize sales and grow retention.

If you need a bit of inspiration, we’ve collected the top 18 logo transformations and put them into the infographic:

About James Dorian

James Dorian is a technical copywriter. He is a tech geek who knows a lot about modern apps that will make your work more productive. James reads tons of online blogs on technology, business, and ways to become a real pro in our modern world of innovations. Follow him on Twitter.

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