Marketing Strategies That Will Help Your Company Rank Higher on Google

By on February 4, 2020

Getting free organic traffic from search engines like Google is one of the best ways to boost your marketing ROI while simultaneously increasing brand awareness online. And while some SEO tactics only work for a while – or even hurt your search rankings at some point – there are tried-and-true online marketing strategies that have always worked and will continue to work for the foreseeable future 코난 데스크톱.

Below are four of these SEO best practices.

Install a Recognized SSL Certificate

In 2014 Google officially announced that it was using SSL certificates as a ranking signal in its search algorithm. This means that – all else being equal – websites with current SSL certificates issued by legitimate, respected providers would have an edge in search rankings over sites without the certificate 아스트로 apk.

An SSL certificate gives visitors proof that your website is secure from hackers and malware. Sites that have a current certificate installed will have the HTTPS designation rather than the standard HTTP at the beginning of the URL.

Most web hosting companies now offer SSL certificates from respected issuers, and they’ll often install the certificate onto your site for free or for a small fee 류망의생 다운로드. Just be sure to upgrade your SSL certificate when it expires.

Improve Page Load Speed

Have you ever clicked on a link to go visit a website and had to wait for 5-10 seconds or even longer for the web page to load all of the text, images and ads? That’s pretty annoying, and it causes a lot of visitors to click away in frustration.

You don’t want that to happen to your website, and Google doesn’t want that to happen very often either 인기동요 300곡. That’s why your site can get a boost in search rankings by having a fast page load speed.

There are several ways to speed up your website. If you are already receiving or aniicipate receiving high volumes of traffic, then you should upgrade to a dedicated server with your web hosting provider Download the Law of Creation.

You can also speed up loading times by compressing media files and using a caching system such as the W3 Total Cache plugin on WordPress sites.

Write Guest Posts for Backlinks

One of the most powerful ranking factors that affect your search position is your backlink profile Download The Musical Empress. Securing links from popular, authoritative websites in your industry – along with links from major media sites – can significantly boost your search traffic levels.

Writing high-quality guest posts for these blogs is one of the best ways to get these links pointing back to your website dialux.

Perform a Google search for some of the major keywords and products in your industry and see which sites rank on the front page for those terms. Then reach out to the website administrators through their contact pages and ask if they would accept guest posts. Many sites already have a link at the bottom of their homepage inviting others to write guest posts for their blog 매직 아레나 다운로드.

But not all submissions will be accepted, so take some time to research the blog content already on site in order to create content that will be a good match for the site and its audience.

When creating your guest post, don’t just link to your home page. Instead, link to specific product pages mentioned in your post 구글 플레이스토어 다운로드. Or you could even create a dedicated lead generation landing page that is specifically for visitors who click through to your site from the guest post.

Avoid Spammy SEO Tactics

One of the worst things you can do is to use spam tactics – also called black hat SEO – to temporarily boost your search rankings Download the radio era now. While you might get a short-lived increase in traffic, these tactics will eventually lead to a penalty. This will cause your site to lose nearly all of its search traffic as it sits at the bottom of the search results. In some cases, your site will even be removed from the Google index entirely. Instead, focus on white hat SEO best practices, such as the ones listed above.

It can take time to move up the ranks in Google’s search results. The best way to rank high in Google is to simply provide useful content and high-quality products that serve your customers and your audience well. Google wants their customers – i.e. searchers – to have a good experience. So if you have the same goal and act on it effectively, then your rankings will continue to improve over time.

About Kevin Gardner

Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!