Measurement Tools for Social Media

By on September 22, 2009

Measuring the effects of your social media presence, and finding a way to connect it to your bottom line can be tricky since so many measurements (like friends added, number of visitors to your website, etc) generally indicate how loyal fans are, rather than how much business is coming in because of it.  Here to help you make sense (haha) of it all, are a few measurement tools.

HootSuite

HootSuite has evolved from purely a Twitter management tool, to one that encompasses other social networking sites like Facebook, Ping.fm, and LinkedIn.  Schedule updates, track metrics, and see what others are saying about your brand.

Buzzmetrics

Part of the Nielsen family, Buzzmetrics will not only measure and track the health of your reputation, it will also provide analyst reports covering why and how you are winning and retaining, or losing customers, helping you to measure success.

Trackur

Trackur is a social media monitoring tool that focuses on reputation management.  Select keywords of interest to you and Trackur goes to work scanning pages across the internet for information containing those words.  Track trends, monitor your influence, and more.

Omniture

Ominture offers a whole range of products and services geared towards measuring and optimizing your online presence.

Got a great tool you’re a fan of?  Let us know about it!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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