Must-Have Twitter Applications in Your Social Media Strategy

By on January 17, 2011

If the goal of your business is to sell products or services, then the goal of your social media strategy is to eventually do the same. Amidst all the social chatter, posting and conversation – businesses can forget this particular point.

Twitter app

Courtesy of slodive.com

Either that, or they try to ram it home with repetitive marketing messages, spammy posts and incessant promotions you can’t escape from. That’s why when choosing Twitter apps, they might as well boost your bottom line.

Here are some of the best must-have apps available:

TwtQpon

Instead of wasting time and money on old school coupons, why not create some Twitter-specific coupons for your tweeting community. Offer them in your Twitter feed and you’ll get more followers, not to mention the sales you’ll wrack up from the brilliant ‘once in a lifetime offers’ kept exclusively for your Twitter followers. That’s how you promote your feed and get sales at the same time.

Tweetburner

Ever wonder if your Twitter marketing strategy is actually working? With Tweetburner you can track and record data from your Twitter feed, which means you’ll know exactly which tweets get the best responses, and which ones sell the most products. Now you can adjust, rewrite and repeat the most successful parts of your strategy –for better time management and increased profits!

Twellow

It can be difficult finding real people among the businesses on Twitter, especially people who might be interested in buying your product or service. When you run out of ideas (or time) then register on Twellow, the Twitter yellow pages. Here you can find the right people to follow – which means more interaction on your profile and greater lead generation overall. Search by category for best results.

Tweetlevel

If you’re looking for real stats about your influence on Twitter, then look no further than Tweetlevel. Here you’ll find out how much your community trusts you, how much you entertain them, and how strong your influence is over them. These are all very useful stats when developing and adjusting your social media strategy. Remember the more influence you have, the more money you make.

Twibs

Real time search is the new Google search, with Twitter leading the way – predicting what is hot and happening down to the second. That’s why business networks like Twibs are working so well. It’s a business directory based on Twitter business accounts, and it’s global. If you’re looking to place some convincing advertisements somewhere – why not let your Twitter feed be your advert? Just add it to Twibs.

These 5 Twitter apps will help you increase your bottom line – which is what it’s all about. The next time you scan the net for some great new Twitter apps, ask yourself – will they make me money? These certainly will! Don’t forget to broaden your social media strategy to include some excellent apps, to maximize the potential hidden inside your Twitter feed.

What are your top 3 Twitter apps?
Adds yours and let’s see which app is taking over the Twitter business world.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!