Neigh! Do NOT Mass Unfollow Twitter Followers! Here’s Why #Twitter

By on January 21, 2014
mass unfollow twitter

To mass unfollow Twitter followers in January is a tradition in the social media community. With the 15 day long Chinese New Year coming up, I have decided to give you a few very important reasons why you should NOT mass dump a bunch of your ‘authentic’ Twitter followers this year. It’s the year of the horse, and I say ‘neigh’ to mass unfollows!

Mass unfollowing is part of a Twitter automation tactic that can actually damage your online reputation, or prevent you from connecting with influencers.

The Mechanics of Automated Unfollow Software

Okay so Twitter is not the easiest platform to develop and grow as a small business owner. That is why so many Twitter users have succumbed to bad practices when trying to grow their own Twitter community feeds.

To mass unfollow Twitter users, many social media managers use ‘unfollow tools.’ These atrocious tools actually unfollow Twitter users that did not follow you back, once you added them. Imagine the process!

You randomly follow 1000 Twitter users, and within a short space of time, those that did not follow you back are unfollowed. I know it’s the year of the horse, but that doesn’t mean you have to add people as fast as you can to build a brand ‘community.’

Step 1: Do NOT add thousands of people that you do not know!

Why? Because when you mass unfollow Twitter users you are most likely connecting with ‘marketing’ accounts that instantly follow ANYONE back. Any social media manager or individual that knows how to use Twitter will check your account first. They will recognize that you are adding tons of people just for numbers and they WILL NOT follow you.

What? Yes! That means that you are actively excluding genuine, highly engaging REAL people from your business community.

mass unfollow Twitter

Courtesy of hacktabs.com

Step 2: Do NOT use a mass unfollow Twitter program.

Why? It’s a bad practice, unless you have manual control and an account with 50,000 or more people that makes trimming down the ranks harder than normal.

What? People that use these programs are often marketers. Real social media managers add people as they use Twitter, ensuring that their feed only contains quality information for proper curation, research and community engagement functionality.

Step 3: Do NOT drop your numbers down all at once.

Why? A mass exodus will make your authentic fans nervous. If your small business account has 60,000 follows and 35,000 followers it is a clear indication that your account is spammy. Some people may overlook that. But a mass exodus that happens regularly is going to sound those alarms bells. Anyone worth having on your feed may leave.

What? By automating a mass unfollow Twitter campaign, you are telling all of your real fans that you are resorting to bad practices to get numbers.

Bottom line, Twitter is about building up your followers manually, using authentic techniques and real engagement. Simply following, then unfollowing thousands of people will make your feed a mess, your community a joke and your sales potential will plummet. Say neigh to mass unfollows on Twitter! Happy upcoming Chinese New Year!

Have you ever used an automated mass unfollow Twitter program? How did it work for you?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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