How To Optimize Your LinkedIn Profile Page

By on July 15, 2011

LinkedIn is an excellent social network for connecting with people in your business niche. But it’s also an incredible tool for sourcing new clients off the internet. You see, when you optimize your LinkedIn profile page – more interested clients will find your profile direct from search engine results. So today, we’re going to explain how to optimize your profile for more traffic.

Working Towards a Valuable Profile

You will want to get your LinkedIn profile as close to 100% complete as possible. That means focusing on areas of your profile that aren’t directly on the front of your homepage. Assuming you’ve done some extensive keyword research – you’ll need to integrate these keywords into each section. Don’t keyword stuff, the content still needs to promote you without sounding strained once your browser arrives.

Upload a comprehensive resume, and make sure that you record the appropriate number of previous and current positions. You’ll also need to get at least one recommendation – which shouldn’t be too hard if you add a few of your past clients immediately. Your goal is to add as much valuable SEO content as you can!

Adding In Those Great Extras

If you want an optimized profile then start taking advantage of LinkedIn’s excellent extras – like app integration and sections promotion. With the app integration tool, you can add a workspace, slideshare presentations and a host of other business tools that will enhance your profile. My travel, an Amazon reading list, Polls and SAP Community Bio are just a few you can choose from.

‘Sections’ on the other hand, allows you to add more information about yourself to your profile. Awards, organizations, projects, courses, schools – they’re all relevant if you want to build a more complete profile. Do your best to add in as many sections as you can. Remember that each piece of content is another opportunity to insert niche keywords on your profile.

Making connections and joining niche relevant groups will also help your profile become more valuable. People often find LinkedIn groups, and source businesses from there, instead of direct from Google. Starting your own LinkedIn group is an excellent way to capitalize on your niche keywords.

You already know that Google loves pages that always contain fresh content – so to have that on your LinkedIn page – integrate your Twitter account into your profile. Once you’ve set up your profile and it’s complete, concentrate on getting new connections. When you add a connection on LinkedIn, this is regarded as an ‘incoming link’ of sorts. The more you get, the higher your profile will be ranked.

Participating in group discussions and LinkedIn answers, is also worth integrating into your LinkedIn optimization strategy. Like all social media sites, your LinkedIn profile will need to be updated regularly, and perhaps even split tested – if you aren’t seeing an increase in traffic. Hang in there, focus on keyword research and soon you’ll start getting clients contacting you through the LinkedIn business network.

How did you optimize your LinkedIn page? Please share your tips below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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