Why Outsourcing Your Social Media Campaign is a Great Idea

By on June 17, 2011

We’re often approached and asked if outsourcing really is the best way to go, for all of your social media needs. Many business owners have concerns about handing over something as visible and highly influential as social media, to a company or individual that doesn’t know how they operate. Today, we’re going to tell you why outsourcing is not only more affordable, it’s also better for your business.

 

You Just Don’t Have The Time

Time is a huge factor in working with social media on a daily basis. It’s one of the most time consuming marketing niches you can get into online. As a business owner, you just don’t have time to research, plan, implement and then follow up on social media – to see positive results.

That’s why you still see so many dead Facebook business pages, or empty Twitter feeds. Or worse, you see 8000 tweets by a business, and they only have 50 followers. The bottom line is that you need the results, not the hassle. A qualified expert at working with social media will spend the time you can’t afford to spend, on your campaigns. This leads to larger communities, and more clients!

According to Social Media Examiner, in 1 year the number of businesses outsourcing their social media has leapt from 14 to 28%. With growth like that, there must be some very happy social media clients floating around the net.

Solution: No time? Hire a SM expert – they’ll get things done on time, every time.

 

Floundering In the Dark Social Media Abyss

Who in the business world has time to learn how each social media platform works, and how to use it properly? Unless you have a natural passion for internet technology, the process of learning about social media can be frustrating, and disappointing. The fact is, that social media experts are trained to use social media to get results. The best ones have year’s worth of experience that they can bring to your campaigns.

Solution: No expertise? Hire an SM expert – they already know how it works.

 

The Total Cost of Outsourcing

Many people claim that they can’t ‘afford’ outsourcing – which is ridiculous. There are thousands of reasonably priced companies, and even more freelancers that will happily adjust to your budget needs. All you need to do is look hard enough. Companies in the ‘know’ begin working with outsourcers on a set budget, which gradually increases – especially when they start to see results.

Solution: No money? Hire an SM expert – they’re waiting to adjust to your budget.

 

The Real Reason Outsourcing is Great

Larger companies cottoned-on to the marvel of outsourcing social media early. They realized that they could get incredible visibility and results, from people that don’t charge anything close to what advertisers charge. More results for less money? More visibility for less time? More happy customers for less effort? What a bargain!

If you find the right expert, only good things can happen for your business on social media. It’s not a good idea, it’s a great idea. Just ask the small businesses all over the world that are growing like crazy, thanks to social media and outsourcing!

Are there drawbacks to outsourcing social media? Have your say, and let’s figure out why so many people still think it’s a bad idea! Leave your comment below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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