Overview: Siddharth’s Top 20 WordPress Blog Tips For MLM Bloggers

By on October 15, 2012

I came across a great post by Siddharth Rajsekar, and thought I would review it for the SMMU blog today. When you launch a WordPress blog for the first time, having the right SEO is a core concern. Without it, you’re not going to sell much of anything. Let’s see if Siddharth covers all of the bases.

#1: Provide Immense Value

Siddharth mentions giving your readers a REASON to return to your blog, which I agree with 100%. Too often, a sales website forgets to fulfill that one single need. A friend of mine popped a small branded app game on his site, and his traffic boomed. It’s a reason for people to come back no matter how small, and that translates into money.

The second tip here was to steer clear of duplicate content. This should be a given, its on-page SEO 101. If you don’t know about Google Panda or Penguin, check them out here.

#2: Use a Quality Theme

Blogger Siddharth warns his readers against using cheap or free themes. I have to agree, once again. To add a little more to what Siddharth is saying, free themes are dangerous for SEO, and in a few other ways to. Sometimes spammers embed backdoors in free themes that they use to break into your site later on, once you start getting real traffic.

You could spend months, and thousands of dollars hiring people to remove this spam – but it NEVER stops coming back. If you don’t know how the spammer is hacking your site, you can’t stop it. It’s a costly lesson to learn! I’m also a big fan of the Themeforest guys.

#3: Configure Permalinks

Siddharth’s advice is to add in /%postname%/ in the ‘custom structure’ field, once you’ve clicked on the permalinks setting. Personally, I’ve installed many WordPress themes, and this knowledge is so widely known, that themes come ready-made with this detail added in.

The prompt to include it is relevant, though if you’ve bought yourself a quality theme, it will already have that field marked with the /%postname%/ script.

#4: Keyword Research

Tip number four by Siddharth is to conduct proper keyword research. On the whole, the advice is sound – though a touch outdated. I keep keyword densities below 2% as a rule, but don’t assign much weight to the H tags. Sure, the H1 tag still carries some pull, but as for the others, Google and the other search engines are caring less and less about subtitles.

It seems as long as there are keywords, spaced well in your post – that’s what counts. By all means use your H tags, but don’t stress too much about which ones to use.

#5 – #7: Alt Tags, Deep Links and Graphics

It’s true, all of these used properly will improve your on-page SEO.

#8: Use Keywordluv

I’m always skeptical of these ‘reward’ plugins that help you with your SEO. While I’m not disputing that Keywordluv works (it does) when used correctly, I’ve had a few experiences where that very plugin has exposed my content to spammers. The added SEO ‘boost’ attracts commenters to your blog, that don’t have anything much to say. They just want that customized anchor text. Be careful of that!

#9-#12: Plugins, Do Follow, Social Signals and Popular Posts

Agreed!

#13: Backlinks From Other Websites

I agree with Siddharth, except I have a warning when it comes to ‘rabid backlink posting.’ The speed at which you build your link networks are counting for MORE these days. If you suddenly have 1000 new backlinks one month (from fake link building) Google will penalize you. The same goes for backlinking on poor quality sites. Don’t do it!

Google judges you based on the quality of your link networks. If you’ve linked to a content farm or a poor quality ad site, you’re in trouble!

#14: Blog Commenting

Absolutely correct, user generated SEO on your blog by your readers via commenting is vital to the health of your long term SEO strategy.

#15 and #16: Use SEO Pressor Plugin

If you’ve spent the necessary time learning what is required of you for on-page SEO, then buying plugins that do it for you are unnecessary. In fact, I’ve used several of these and they can be downright irritating – especially when they begin to sacrifice style for SEO. I believe any good blogger can do these things on their own.

#17-#19: Social Bookmarking, Backlinks, RSS Feeds

More of Siddharth’s sound advice.

#20: Put Yourself in The Reader’s Shoes

I agree with the above statement, and want to add ‘but don’t lose your own writing flavor.’ I’ve met many bloggers that don’t stick to conventional online writing norms and yet have legions of readers. If you tend to blather on about something, of course shorten it. If that blathering makes your writing something special – keep it.

Do you have any on-page SEO tips you’d like to share with the SMI community? Don’t be shy!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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