How to Perfect Your Influencer Marketing Campaign

By on December 15, 2017

Digital marketing is the promotion of certain services or products via electronic media and technologies, mostly via the internet. Every person likes browsing online to find something they need, better than actually going around and looking for it. That is why digital marketing is a big part of many aspects of modern life.

Digital marketers are people who promote things in a way they want them to be seen and perceived so that they would increase people’s interest.

Over time, some marketers have gained the status of influencers. Influencers are people who have the power of affecting opinions of others, because of their knowledge, experience, position in society, etc.

They can be celebrities, bloggers or content creators, micro influencers, or industry experts. These people are very important in marketing, because of their big audience.

When an influencer has a big mass of people following them on social media or something like that, all of them want to know what he or she thinks about something, and they appreciate their opinion. That is the authority of a marketer with his or hers audience.

For every influencer it is very important to know their audience, to understand who they are trying to influence. Knowing your audience is the key to starting a successful campaign.

When an influencer can define their audience, it is easier to establish the types of people that buy their products the most.

Things to keep in mind before you reach to an Influencer:  

You must always have a good plan or a strategy for marketing. After establishing who the audience is, one must do lots of research to know the best ways to approach them and leave a good impression. 

  • Trust

It is not only important to have an audience, but also to gain their trust. The people that follow your work need to know that you are trustworthy and do everything in their best interest. 

  • Human to a human relationship

People are more comfortable working with other people than they are with brands or commercials. It is essential to develop the relationship with people based on trust, but also understanding and communication.

  • Find the right Opportunities/Strategies

It is important to know what you should include and how to attract an audience the most.

  • Content and Opportunity Audit

It is important to include your influencers in the conversations.

  • Content Plan

Once you have decided on the topics and the field that might interest your audience, you should create your content plan. 

Keeping a Content Calendar is a plus for your time organization and your plans and content coordination.

  • Developing a Schedule

You should know what is the Influencer’s time frame that is preferable to calls or newsletters (monthly, biannual.etc.) and to integrate it with your Product Release schedule.

For a successful campaign, Quality Content is essential in influencer marketing campaigns. No matter how big an influence someone has on their audience, the quality of the content is necessary to succeed.

  • Blog Creators

The key to having a successful blog is to provide your audience (readers) the content of high quality and relevance.

You need to give the people what they want, to have a successful campaign. 

  • Micro Influencers

They are mostly normal, everyday people who have gained the status of an influencer by their knowledge about something. 

Influencer Outreach

Influencer outreach is a strategy of building and developing relationships, building links, exchanging values with big industry leaders and promoting your content.

  • Efficient Influencer Outreach

 Firstly, it is about finding your purpose. This means promoting your content with big company leaders or celebrities. Celebrities can promote you by sending tweets, sharing your content, creating videos or even wearing certain clothes related to your business. 

  • Developing relationships

Your goal is not just to do business with someone only to earn money shortly, or take advantage of them. Your goal is to create a certain relationship with people based on trust and authority. 

It is important to offer opportunities and insight, not just to focus on selling your brand.  This way, one shows respect for and gains people’s trust and respect. 

  • Having a strategy

-Working with your team on creating strategies for connecting with people. Finding the best way to approach the audience. Personalization is very important when building a relationship with the audience, which means it is important to be sending requests and not demands. 

Keys to succeed in Influencer Marketing would be:

  • Finding the right audience

You need to know that it is important to have a bigger audience, so your investments will pay off. People you are investing in should be those that are most interested in your product or service and those who would benefit from what you are offering. 

  • Separating depth and reach

Knowing the difference between the quantity of your audience and quality of what you are providing them with.

A large audience or followers of an influencer does not mean anything if he/she does not have any real attention from them. This is like buying followers and attention and not having anything good to offer to them.

  • Holding your influencers accountable

Making your influencer marketing efficient and successful is not easy, but it is very much possible. 

If your main focus is brand awareness, you need to set goals and time frames to achieve them. For example, your expectations of some views or followers per post or in a certain period.  Explicitly define your goals when promoting your content.

It is the same with selling products, defining your goals for the sale and outreach. Define some products you are expecting to sell in a certain period. 

  • Quality is very important

Marketers must keep in mind that for a successful campaign and business, they need to focus on the quality of content and the audience’s trust. Doing a good job means devoting yourself to the campaign and focusing on the audience, and not just making easy money.  

Conclusion:

Influencers are people who have a certain authority in society and have the power to affect other people’s decisions and opinions. This role is important, but it is crucial that a person uses that kind of power the right way. To be devoted to your job is the key to success, not to use your power to make easy money. This why it is important to know what it is you want to give to people and find the right audience for that. Gaining the audience’s trust is easy when a person shows devotion and right intentions offers insight and opportunities. Another important thing is the quality of your content and your content plan. Everyone should be aware that it is more important to have people who follow you and listen to you and not more people who you have no impact on.

The best way to succeed in this area of business is to find the right audience, relevant and the best possible content, to have good strategies and schedules, and to love what you are doing, being devoted one hundred percent.

About Stevan McGrath

Stevan Mcgrath is a digital marketing professional who possess expertise in brand design and development. Stevan is passionate about utilizing his diverse skill sets for new and innovative online marketing strategies. He has worked as a freelancer and a contributor to ProvenSEO. Despite having a wide influential reach, he seeks client satisfaction as his topmost priority. He also writes blog posts on recent digital marketing trends. To know his work and more details you can follow him on Facebook, Twitter, LinkedIn, and Google+.
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