How The Pic.Twitter Native Image Consistently Boosts Your Retweets! #Twitter

By on January 22, 2014
pic.Twitter

Is pic.Twitter the best way to upload your images to Twitter? Are you using third party platforms to do it? Recent evidence suggests that you can actually get more retweets simply by cutting out the middle man and posting images directly to Twitter. Today I am going to explain why if you want more retweets, pic.Twitter should be your new upload process.

Pic.Twitter.com is Twitter’s very own native image uploading service. Others that you may know are from Facebook, Twitpic, Instagram and other social image networks.

The Interesting Study That Proves Retweets Rise

Dan Zarrella, famous for his hugely successful inbound marketing blog Hubspot, conducted a special test to find out if pic.Twitter images were retweeted more often than images coming in from other image networks.

• Dan took 400,000 random Tweets
• The number of times each tweet received a native RT (retweet)
• He then compared 4 popular ways to send images to Twitter
• These were from Twitter itself, Twitpic, Facebook and Instagram

The results were amazing! Apparently if you use the native uploader on Twitter (pic.Twitter) you are twice (50%) as likely to be retweeted.

If you reframe this in another way the data can be represented as “Tweets using pic.Twitter.com are 94% more likely to be retweeted.”

How To Maximize Your Retweet Efficiency

Great news, so according to leading experts – using the pic.Twitter.com extension is important. But now what? How can you leverage and maximize your engagement?

pic.Twitter

Courtesy of edmundslee.com

• Leave space in your image Tweet so that if people want to repost it, they can add in their own opinions on your image or comment.

• Ask direct questions or start a discussion with specific people (three or so @’s). The image will act as a talking point and will attract those 3 people to respond.

• All Twitter images round off their corners, so go for that instagram look. Thick borders and a grungy faded style, tends to increase engagement on the platform.

• Clear, emotional images or artistic images get the most response out of people on Twitter, so make sure that yours say something.

• How do you stand out in a blizzard of other tweets? Use a different color border – red, green or orange to attract the eye to your image.

Don’t forget to track your links so that you can test your own Twitter numbers to see if your niche has similar rates of return. Test publishing the same tweets on different days with different color borders, at different times. All of this data can be used to streamline your Twitter images, and improve your conversion ratios.

If you have been using other image uploaders, perhaps it’s time to switch over to manually uploading your images to Twitter. It is clearly the best route to take if you want to get as much reach as possible out of every tweet.

Have you ever tested your image stats on Twitter? If not, then why?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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