Pin It To Win It: 3 Hardcore Traffic Generation Tips For Pinterest Brand Users

By on April 17, 2012

I don’t know if you’ve heard, but Pinterest has been driving more traffic to blogs than its wealthier, larger companions Google+ and Twitter. The phenomenon is still in its infancy, yet the numbers don’t lie.

Pinterest is a force to be reckoned with, a force that will drive oodles of traffic straight to your website and blog.

It’s safe to say that users on Pinterest are more engaged than users on Twitter, Youtube and LinkedIn – enough to actually click through to your site. It’s the dream! A community of people, who will actually leave the dominant social site and venture out for new discoveries.

So how can brands and small businesses get in on this Pinterest action?

#1: Become a Pin It Player

Community building on Pinterest is now more valuable than ever, and with such high click through ratios – you need to grow yours! Stats say that when people land on your site from Pinterest, they even stick around for longer than usual. To optimize your efforts here, you MUST start pinning like crazy.

But here’s the catch. Think of the things you pin as another way to curate niche specific content and attract targeted users. Only repin and comment on content that will lead the right people back to your pin board. They’ll check out your pins, and will be off to your blog in no time. That’s the power of curating relevant content on a site like Pinterest.

#2: Devise a Pin Posting Strategy

Your goal is traffic, which means you have to get people to really want to see your pins. That’s why when you post them, make sure that they are a talking point. Product images that are naturally beautiful will get repined, but you want that ‘viral’ effect. To get it, modify your product pin to be something out of the ordinary.

Don’t be afraid to try something new, daring or bizarre. Pinterest is the right place to do it. And keep in mind that most pinners are women. Cute, funny and inspirational are highly viral subjects to break into. Focus on these, and you’ll attract thousands of extra hits a day.

#3: Get Your Word of Mouth Marketing Ready

Pinterest is perhaps the one social place online where you can chat with real life brand advocates – and they’re normal people! Someone might find your purple shoes a great product and pin it to their wall. All of their Pinterest friends will comment, repin and share. Suddenly you have hundreds, even thousands of people loving your product.

The next step is to turn this into a marketing goldmine. Transplant some of your Facebook strategy into your Pinterest profile. Offer your advocates free samples, competitions, and exciting giveaways, and they’ll add user generated content to your profile.

Monitor your Pinterest metrics to see what works and what doesn’t. Want to know more about Pinterest for business? Do our webinar!

Change your images to reflect what your Pinterest community loves and shares. It’s not hard, and it will drive major league traffic to your blog and website!

Is your brand on Pinterest yet? What have you been doing to inspire traffic? I’d like to hear your story.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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