Pinterest Week

By on December 30, 2013

Welcome to our Newsletter: “This Week in Social Media!”

Our CEO, John Souza, handpicks two articles on the power of Pinterest on e-commerce sales.

So watch the video below, read the articles, and CLICK HERE to subscribe to our Newsletter so that you don’t miss a beat!

Transcript

Hi, this is John Souza and I’m the Chief Strategist here at Social Media Marketing University.

Welcome to Pinterest for Success Week. On our weekly Inner Circle calls we receive a lot of questions asking exactly, “How do I use Pinterest to market my business?”

So this week we’re going to show you how important it can be to your bottom line and we’re going to give you some quick tips on how to implement Pinterest as part of your social media strategy.

First off, let me tell you that Pinterest can be an absolutely big impact to your marketing efforts.

For example, Pinterest has already taken the lead by capturing forty-four percent of the trackable ecommerce revenue activity taking the lead against social media giants such as Facebook and Twitter.

A recent report from Gigya said that target stores had a dramatic web traffic increase of over seventy percent by implementing an effective Pinterest marketing strategy utilizing applications such as Rich Pins.

Companies also found that Pinterest users spend more money on average – for example, IBM reported that buyers originating from Pinterest alone spent seventy seven percent more than those referred from Facebook, Bing and even Google.

I included two articles below on some best practices on how to include Pinterest as part of your social media strategy right now, taking advantage of the fact that people are still in that festive, buying mood.

The first article will show you Three Ways to Leverage Sales During the Holiday Clean-Up, and our Ten After-Christmas Inspiration Ideas article will give you some great insight on how to create content tailored for your audience.

We would love to hear your thoughts so please remember to comment and make sure to hit that subscribe button.

On behalf of the whole entire SMMU team, I wish you a wonderful New Year.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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