The Pope Tweets: Social Media Significance and Engaging Your Audience

By on July 3, 2011

The Pope has joined Twitter. This proves once again, that social media engagement is no longer the future, it’s our present. With such a powerful religious figurehead taking the leap to the micro-blogging site, the world is once again in awe of just how much social media is permeating every facet of our lives 현대 하모니 체.

Pope Benedict XVI has been very outspoken about new social technology, commenting that it provides the church with an unprecedented level of interaction with Catholics all over the globe Download roblox studio. This in itself is surprising, as the church has a long-standing track record of not embracing new technology right away.

But what significance does this hold for social media, and engaging your target audience 페이퍼 플리즈?

A Closer Community of Loyal Followers

The Vatican has a very specific social media campaign on the go, which includes Facebook, Youtube and now Twitter Download the peacock movie. What is even more interesting, is that the Pope’s first tweet was done in English. The social significance in such an act is very meaningful for all businesses using social media today Download the link to the web page.

It proves beyond all doubt, that the only way to truly reach your customers these days is with a targeted social media campaign. This campaign is the most far-reaching in English, and should involve several different types of social interaction, nurtured on several social platforms 발디의 수학교실 이지모드 다운로드. Even the Vatican recognizes that engaging their target audience is done most efficiently via social media strategy 히브리어 성경 mp3.

Right now the Vatican’s social platforms still have a fairly low following, but this will change as they continue to endorse new technology. Catholicism has a built-in audience of hundreds of millions of people worldwide 아이콘 리듬타.

And with the Vatican moving forward with their plans to unify all of these people on social media, we might be looking at what could become one of the most powerful social communities on the internet Download wedding dating.

The Hype is Gone

Social media hype is disappearing behind endorsements from spiritual leaders like the Pope 노사연 바램 mp3 다운로드. The Catholic Church has never invested itself in something that is a passing craze, or something that won’t have positive long-term ramifications for the church.

Businesses that are still not convinced of the power that social media has, to not only build their business, but bring together their community – will start to see the value in social engagement.

It’s not that print, television and radio is dead – it’s just that they can’t approach social media when it comes to community growth, and eventually turning these fans into paying customers. A business owner can spend weeks reading about social media, and still not want to take that first step into social technology.

But even the Pope knows, that it’s here to stay. At some point, you will have to join the social media boom, or risk losing all of your business to your social competitors.

If you don’t have a social media campaign yet, then it’s time to get one. If you do, then you need to concentrate on strengthening your social media content strategy. If history has taught us anything, it’s that when the church hops on the bandwagon, the change is permanent. Social media isn’t going anywhere.

What do you think of the Pope’s social media endorsement? What effect will it have on your social media campaign? Leave your comment below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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