Pros & Cons of Traditional VS Social Media Marketing

By on February 22, 2012

There’s an ongoing battle between traditional forms of selling and selling using online social media. Both can be useful, as long as you understand their limitations Phoenixos. Today we’re going explore the pros and cons of traditional marketing vs. the pros and cons of social marketing. Who will come out on top?

The Pros and Cons of Traditional Marketing

Promoting and selling products or services in the real world, is an age old practice Bachelor Return. Traditional marketing includes radio ads, magazine and newspaper ads, television ads and print advertising – like billboards, pamphlets, catalogs and sales materials apache 모듈 다운로드.

The Pros

• Real world communication. People can touch, feel, hear and interact with this form of marketing. Plus you can’t throw parties or host events to promote a product online like you can in the real world 매지카복셀 다운로드.

• Face to face selling. Unlike social marketing, people have the opportunity to meet their salesman face-to-face. A great salesman can sell a lot of products 존윅3 한글자막.

The Cons

• It’s forced on you. Traditional marketing is usually forced on the viewer, as they come across it in their daily lives Download IS6. This means that this old school marketing has a very low response rate.

• Lack of community. People don’t share a community with the brand, and as a result, they don’t care about its promotions Download The Wise Bread Life. Advertisers spend millions trying to reach people that just don’t care enough to act.

The Pros and Cons of Social Marketing

Social marketing is the latest method of buying and selling online 매매계약서 양식 다운로드. It solves a lot of the problems that traditional advertising has to deal with. That’s why it’s growing at an alarming rate, and fast becoming the preferred form of marketing 목격자 2018 다운로드.

The Pros

• Much higher conversion ratios. Because all social marketing can be tracked and adjusted, people respond to it more over time Celeste. In other words the return on your investment is huge. More people that like you, means more money!

• Community building. Ask any large business person, and they’ll tell you that more than half of their income comes from repeat sales. Social marketing builds communities around brands, which drastically increases repeat sales.

The Cons

• Social marketing relies on customers being highly interactive on the internet. If a customer doesn’t use the internet often, or at all – you lose them as a client. That’s why a certain balance must be achieved.

Traditional VS Social

In a battle for supremacy, traditional marketing is falling further and further behind. But that doesn’t mean that it’s down and out. Your business still needs real world promotions to succeed. The trick is to spend more on social marketing, now that it’s been proven to be more effective!

Strike a good balance between these two forms. The 80/20 rule can apply here as well. Invest in 80% social marketing, and 20% traditional marketing. Keep things in print though – multimedia like videos, are way more lucrative and effective online.

Do you still rely heavily on traditional marketing? Tell us why, in your community comment below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.

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