How To Rapidly Boost Internet Traffic Using Twitter Vine

By on March 4, 2013

Twitter Vine is taking the social media world by storm, and it’s opened up new ways for your business to market itself for next to nothing. Best of all, the mobile app is a unique and valuable way to ramp up your traffic when you need it. Today I’m taking an in-depth look at how your business should be using Twitter Vine for website hits.

#1: The Super-Powered About Us Pages

Creative companies are using Twitter Vine to add looping videos to their ‘about us’ page on their websites. They tell their brand story in snippets, instead of simply using boring old words. The result is an SEO boost, a traffic increase and a much lower bounce rate. What more could you want from new marketing method?

#2: Product Showcases and Sharable Content

An image of a product can only do so much, but Twitter Vine lets you showcase the product in all of its glory. Include something really interesting about your product and show something exciting, or useful. An example may be to showcase your new juicing machine, along with the best recipe result ever – like a trademark smoothie.

#3: Get Your Product Fans Posting with Hashtags

Whether you own a hair salon, or sell gadgets off the internet, Twitter Vine can be one of the most powerful methods of social proof ever created. Get your fans and friends to take Vine videos and post them on Twitter under your brand hashtag, and on your Facebook page. People love user-generated reviews and tutorials.

#4: Show Your Customers The Human Side of Your Business

If there are ever events, workshops or conferences where your employees are all together making a difference – use Twitter Vine to show your fans and customers how awesome you are. This puts a human face on your business and encourages repeat sales. You can also take Vine videos of each employee to showcase who they are on your website.

#5: Use Twitter Vine as a Portfolio Snippet Tool

Entice your potential clients to buy from your company by using Twitter Vine to take snippets of your services or products – and send it to them as portfolio ‘sneak-peeks.’ A wedding company for example, might send a Vine video of the table decorations they’ve done from the last few weddings they were involved in. Instant sales tool!

#6: Feel Good Formulas For Additional Sales and Traffic!

Everyone loves a good story, and I’m sure your business has many. Tell them by using Twitter Vine videos and posting these on your social media pages. You can also illustrate how to enter a competition that is based on one of your social media pages. Businesses all over the world are joining in on this 6 second extravaganzas.

On Twitter right now you can enjoy many creative, and business-based Twitter Vines, brought to you by the big brands online. It’s time you, as a small business, started capitalizing on this virtually free application that can do so much for your brand. A Vine today could mean an additional 1000 hits tomorrow, so get moving!

Join our Twitter page here!

Have you tested Vine yet? How do you use this app to improve your business?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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