6 Reasons Instagram Is More Popular Than Facebook

By on February 3, 2020

Do you want to enhance your social media marketing to accelerate business growth?

Are you facing challenges in building an online presence?

Are you pondering over which social media channel can help you reach your business goals?

No worries! You are at the right place. In this article, you will get an in-depth understanding of why most of the organizations are using Instagram platforms to expand the business and create a positive customer experience.

Indeed, both Facebook and Instagram are the most emerging social media platforms that allow the individual to offer a much better experience to the users. But, instead of the excellent features of Facebook, Instagram is dominating Facebook.

Facebook owns both the platforms, but as per the research conducted by British market research startup Streetbees, Instagram is performing excellently well. Around 36% of the people aged between 18 to 25 years like Instagram and 26% say Facebook is their second choice to go with.

If you are reading this article, you might be curious to know the reasons for choosing Instagram over Facebook. Now, without any further discussions, let’s directly take a rundown at the top-notch grounds for selecting Instagram as the most favorable social media platform in comparison to Facebook.

6 Reasons why Instagram is taking over Facebook

Let’s begin…

#1- Engage More Audience

One of the primary reasons for using Instagram over Facebook is that it is growing much faster. Its higher engagement rate helps the businesses to get more success by making better relationships with the individuals.

Instagram has a global reach; therefore, Instagram has four times more engagement than Facebook. Say, if Facebook is adding 228 million active users to its main service, then the number of active users of Instagram is nearly 300 million. Moreover, Newswhip found that the average likes per post on Instagram are more as compared to Facebook.

So if you want to upgrade your brand’s strategy and want to expand your business reach over social media, then Instagram is a clear winner.

#2-Easy to Use

Most people have the misconception that Instagram is difficult to use. But actually, it is a lot easier to access. The primary objective of Instagram is to post photos and videos, and it is one of the effective digital marketing strategies.

HubSpot found that around 72% of the customers understand the product/ service by watching videos. Also, everyone loves tapping on the screen and scrolling the pictures.

Also, to catch the eyes of visitors through videos, you can incorporate informative and engaging explainer videos on Instagram as it is short and shared 37% more often. There are various video making agencies from where you can avail explainer video services and make your Instagram profile more strong.

Hence, the user-friendly and attractive interface makes Instagram a better place to attract both techies and non-techies.

#3- More Personal, Safe and Fast

It is one of the other significant reasons that Instagram is stepping higher than Facebook. Facebook allows users to make friends, but Instagram users make followers. All Instagram users have personal accounts. It allows the users to follow only those whom they know well. Whereas on Facebook, anyone can go through your profile and see your timeline which reduces your security.

Moreover, Instagram users can fetch the content faster as compared to Facebook. So, if you want to generate leads through social media, then choose the right social media platform, which stands higher in speed as well as security, which is undoubtedly Instagram.

#4- Effective Story Integrations

From both Facebook and Instagram, Instagram proved to be more powerful and successful when it comes to story integration. Basically, Snapchat inspired both Facebook and Instagram to incorporate stories. But, the way Instagram has updated its features are commendable.

No doubt, Facebook is also using stories function in their apps, but it is weaker and less attractive than Instagram. Instagram also promotes hashtag strategy while integrating stories that make it engaging. Well! It’s another trait that keeps Instagram over Facebook.

#5- Integration of E-Commerce

Social media networks are not only free of cost but also an excellent platform to promote the business. There are around 2.38 billion people who are using social sites. Hence, it is one of the best ways to sell products and increase business productivity.

Indeed, both Facebook and Instagram provide the integration of e-commerce. But the reason for Instagram’s success is that it is included effortlessly. It offers unique ads features that help the organizations to attract more traffic and compel them to see the stuff online without any hassle and make a purchase.

Thus, Instagram helps you keep your business up and running. So, get ready to increase your sales with the help of e-commerce integration in a sophisticated way and make the people familiar with your brand.

#6- Offers Built-in Messaging Feature

One of the other reasons for using social media platforms is that it allows the user to perform instant conversations. There are no two opinions that Facebook users can send and receive messages, but they have to install a separate application named as a messenger.

But, if we talk about Instagram, users can send and receive messages from the same application because it offers built-in messaging features. It will save both your time and efforts.

So, if you want to keep your messaging more frequent while having a look at other functions, then Instagram might be a better choice to opt.

Preferred reading: 27 Things You Have Never EVER Heard About Social Media.

In a Nutshell

Indeed, choosing the right social media platform is not a cakewalk. One needs to evaluate their business needs and compare the features of both platforms. This tactic will allow you to make an informed decision.

Hopefully, the above-added reasons will help you to understand why Instagram is better than Facebook. So, what are you waiting for? Start enhancing your brand productivity through Instagram and let visitors know your excellent services/products.

Roll up your sleeves and get ready to reach the target audience. Still, have second thoughts? Need not worry! Feel free to ask in the comment section added below.

About Chehak Wadhwa

I am a Creative Head at Webdew and have an intensive 10+ Years of experience in design & animation. I have produced 500+ Videos with my team including some of the well-known brands in the market like UBER, Microsoft, T-Mobile, Calendar, etc.
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