Recruiting on Facebook: Is It Possible?

By on October 31, 2011
  • Over the last few years we’ve noticed a steady rise in the use of Facebook as a recruitment platform. Everywhere you look, businesses are turning their fan pages into job boards when the need arises. But there are more advantages to Facebook employee hunting than you think. Can you use Facebook to find your next ideal employee? Experts say – yes!

    Facebook Fan Page Boards

    It makes sense that if you’re looking for a new employee that lives in your area, the most ideal place to find them would be on Facebook. But how do you go about doing this? Businesses are finding new and exciting ways to tap their local jobs markets every day. If you want something simple – a simple update announcing your new position would be sufficient. Just make sure that you include a link to the full spec on your business website. Include an image so that you get more views.

    For something a little more direct, a posting in your ‘notes’ or ‘discussion’ area would be great, and you can include the full job listing there. Also include a prompt for friends, family and fans to share this post with their networks, to widen the search. Remember to check in on that page to answer any questions and give directions as to how they should send in their resume and details.

    Facebook Job Application

    Increasingly there are companies that are having job applications created for their Facebook fan pages. These apps allow the user to upload their resumes directly on the fan page. They are great for enticing prospects, and easier to promote in a Facebook advertising campaign. When you get a job app created, you can constantly add whatever positions are available at your company, for a once off development fee.

    Using The Facebook Network

    There are also many local job sites that have crossed over to Facebook. If you have a niche specific job, do a search in your Facebook search bar for pages and groups that attract qualified applicants. Post your job description and link directly to these pages, or contact the admin about positing on their website, and then using their Facebook network to promote your job post.

    Facebook Marketplace

    Use the Facebook marketplace to source great applicants for your new position. There is a ‘jobs’ section that millions of people search daily. All you have to do is click on ‘post a job’ add in your details, and publish. The Facebook jobs plugin allows you to optimize your search so that you’ll get more hits. Keyword your title, category, location and description for the best results possible.

    These recruitment techniques are used by businesses all over the world. If you want to make sure that you are casting a wide net for your employee search, Facebook is a great platform to use. This is especially true if you take advantage of the Facebook promotional tools, like invite friends and their advertising network.

    Have you ever found an employee from a Facebook search? Tell us about it!

  • About John Souza

    John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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