Selling on Instagram: 10 Techniques to Multiply Your eCommerce Sales

By on September 18, 2019

Instagram is one of the most powerful online platforms out there. It gives brands and businesses more exposure and giving them an excellent opportunity to show off their brand personality.

But for you to be able to succeed on Instagram, you need to know precisely how to communicate with your audience. It’ll give you the perfect opportunity to show them your brand personality. That’s why the platform is an excellent media for investment.

In this post, we’ll discuss the ten techniques on how you can increase your sales on Instagram.

Optimize your Instagram Business profile

Treat your business profile on Instagram as if it’s your homepage. Why? Because more and more users are turning to Instagram rather than search engines to look up for brands online.

Meaning, you should take the time and effort to come up with an Instagram feed that’s beautifully designed, as you would when creating your website.

Here are some things that you have to consider:

  • Profile photo: Pick a profile photo that can make your brand relatively easy to identify.
  • Well-crafted bio: Your bio should include a description of your business, letting prospects know exactly what you have to offer.
  • Link to your shop: You can only share clickable URL on your bio. So, share a link to your shop in order to maximize the space.

Develop your signature look

Have you ever found yourself staring at a user’s Instagram page because it’s simply stunning? We bet you want to be like that as well.

One of the best ways to curate your feed is to come up with a signature style and then apply it every time you shoot your imagery.

You need to step it up and streamline your feed so that you can come up with a signature look in the posts you publish.

When you place your products in the right way, it’s easier to drive in more sales and engagement. After you’ve shot your products, utilize Instagram’s filters, or an app to improve the quality of your photos.

However, if you want to stay true with your customers with the product you’re selling, then sometimes skipping the filters works out for the best.

Reach more potential consumers using Instagram Ads

One of the best ways to run ads is to promote your posts on the platform. Simply pick a particular post that you want to boost and hit the “promote” button.

Instagram will show a similar audience that you can make your posts visible to. However, it’s also easy to create your audience by picking a particular age range, gender, and interest.

Make sales and leads with Instagram Stories

At this point, you should be leveraging on Instagram Stories. Unlike more traditional posts, it won’t flood your followers’ timelines.

Keep in mind that on average, Instagram has 500 million users. One-third of the most-viewed Stories are the ones from brands and businesses. Therefore, taking advantage of this feature helps you generate more sales on Instagram.

 

So how can you take advantage of it? Run a poll to drive in more user engagement. Partner with influencers with your niche, repost user-generated content, introduce your brand and employees with a couple of behind the scenes action.

That way, you can add more credibility in the long run.

Make the most out of Shoppable posts

Before Shoppable posts, you’re limited to placing only a single link to your profile. Now, Instagram users can complete their buying journey, from the point of discovery up to the actual purchase without having to leave the platform.

It gives users a seamless experience. Users can now buy the products you sell directly from your posts.

Keep in mind, though, that this feature isn’t available on every account on Instagram.

First off, you shouldn’t sell anything that violates community standards. Secondly, there’s also a list of products that are prohibited from being sold off on the platform. Finally, you should be located in one of these countries: the US, Canada, Spain, Germany, France, Italy, the UK, and Brazil.

Partner with Instagram influencers

Influencer marketing has taken over online advertising and marketing by storm, almost replacing conventional ads. It now plays a major aspect of a brand’s social media strategy today.

A lot of users don’t trust brand advertisers anymore. Instead, they trust people. In fact, according to research by Nielsen, more and more people are turning to personal recommendations instead of brand advertisements.

So, to help boost your e-commerce sales, work with Instagram influencers.

Share social proof

Instagram is an amazing platform to showcase user-generated content.

So, if you’ve stumbled upon a compelling, high-quality, user-generated photo about your brand online, then why not ask the permission of the user and use it your upcoming promotional campaign?

Did you get a raving review or a brand mention? Don’t be afraid to share!

Online users these days want social proof. They want to know whether or not you’re credible and can be trusted.

Create new post alerts

Most of the time, users find hundreds (if not thousands) of brands online. So, how do you stand out from the rest of the pack?

Well, as of the moment, Instagram Stories are your best option in getting their attention. It’s a fun and quick way to show images and video clips of your product in action!

Write captions that sell

The work doesn’t end once you’ve curated a compelling, high-quality photo in the platform.

While it’s true that Instagram is all about visuals, your post’s caption is where you can place a voice to your visual content.

Ideally, a great Instagram caption is the one that explains to the user what the photo is all about. It will encourage them to take action, or share a joke the makes you post more compelling and engaging to read.

Also, thanks to Instagram’s algorithm, the longer a user spends reading your caption and engaging on your post, the better you’ll rank in the platform. It helps drive more website traffic and sales for your business.

To further boost your sales, it’s best to work with an expert. Check out these top Instagram advertising agencies list.

Promote product visibility with hashtags

Hashtags play a massive part in how users on Instagram can discover your product.

Click the Search and Explore feature to see what are the top hashtags in your specific demographic and niche. Then, use three to five of them in your social media campaigns.

It also helps you use your own branded hashtags. Look for phrases and keywords that resonate with what you’re selling.

Final Thoughts

If you’re an e-commerce marketer or store owner, you have to be continually looking for innovative ways on how you can drive more traffic to your site.

Instagram is a perfect platform for that since it manages to attract millions of users each year, allowing you to improve your sales in the long run.

About Bryan Mixon

Bryan Mixon is the owner of Amazelaw, the website building for solo and small firm attorneys. Bryan has been building websites since 1999 and has spent his last four years helping companies like HubSpot, Mill33, and LivingSocial. Bryan knows first hand how difficult it can be for small business owners to get their digital marketing off the ground, so he built AmazeLaw as a super-simple place for solo attorneys to build their sites, collect leads and get on with their days of doing lawyerly things.
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