Selling on Social Media: The Best Guide to Profits

By on June 12, 2019

Selling on social media is not a different or new concept for the sellers. Those who struggle find using social media to be the best thing to bring fans and followers to their online store. The concept of social media selling allows the businesses to target prospects by establishing a strong connection with their customers.

If you are running a Facebook business page, LinkedIn profile, or professionals Twitter account, then you consider yourself to be successfully engaging in the basics of social media selling. But are you getting the desired results? If not, then reconsidering your social selling strategies can be the way out!

Basically, performing without a strategy does not work anywhere, the same can be said of social selling activities. A social selling strategy is a plan that needs to be formulated having a single aim in the mind of converting your prospects into customers.

Per recent CSO Insights, 43.1 % of respondents realized that their social selling training needed improvement.

Whether it’s about inappropriate training, not following the right approach or the case of not understanding your customers well, what matters is that you are not getting the right outcome with your social selling activities.

Mark the point that today’s buyers are increasingly self-educating when evaluating options. The buyers are digitally-driven and socially connected. In order to impress the complicated buyers of today’s era, there is a high time to successfully implement a social selling methodology in your sales training. Now the sales training does not imply providing training for social media platforms including LinkedIn, Facebook, Twitter. This mistake will make the sale reps much less receptive to the training that is provided to them and thus reducing its effectiveness.

The sales leaders need to go beyond the social media training. They need to make extra efforts to help their reps in implementing social activities into their day-to-day routine. This may include creating useful content of their own, knowing the significance of brand messages and lastly how to leverage the relationships to achieve sales success. Effective training can improve win rates and quota attainment significantly.

The other most important thing is to provide compelling content which has become the heart of successful social selling. Make sure the content you are sharing with your audience is informative rather than promotional. Producing the right type of content for your audience will bring unexpected better results. For that, you need to incorporate social content into your overall content marketing strategy. Once you make content marketing a part of your overall marketing strategy, you will start getting effective and positive results.

To conclude, social selling is emerging quickly and successfully because both B2B and B2C companies are using it to get results from their social media participation. If you are not actively engaged in social selling, then you are surely missing a lot of potential sales that are not showing up in the social purchase research. Social media selling can help you win big if it’s implemented strategically.

About George Albert

George Albert is a COO for Sales for Life having years of experience in sales and strategy. Sales for Life is a global sales training company which is helping B2B companies with social selling strategies within their process to increase pipeline and revenue.
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