SEO Advertising: What You Should Know

By on October 22, 2019


Image courtesy of Pixabay

Do you know that more than one trillion searches take place daily on search engines? Of them, 75% belong to Google, and from there, over 50% of traffic trickles to your business website. The top sites on the search engine attract more than 1/3 of the organic clicks. It depends on Google to decide which three sites should feature higher up. Now, the problem is – when the top-ranking sites already draw maximum traffic and clicks, what can you do to improve the success rate of your business? Here comes the role of SEO advertising.

SEO advertising not only enables your site to appear in top searches but also to occupy top spots for organic growth. In essence, it operates on two fronts to ensure growth and sustainable success for your brand. Since it may involve both strategy and daily task management, you must approach a well-established advertising agency for assistance. It can do multiple things for best results, including website optimization, pay-per-click advertising, and beyond.

PPC ads

The agency can create targeted PPC campaigns for your website so that you appear at the top. You will have to pay when clicks happen. With more people clicking on the ad and visiting your website, the chances of conversion also become brighter. It is one of the quickest ways to pull high-intention traffic. One can incorporate changes in the process to get better results over time.

Web optimization

It involves many strategies, right from content publication for target customers to content display at the different stages of a buyer’s journey, and beyond. Building an interactive site and having an authoritative presence through networking are some other factors that go into optimizing website performance. However, this may be a long process in terms of getting rewards compared to PPC ads. But you need it for a sustainable impact.

The overview of SEO advertising activities

Keeping the things as mentioned above in mind, the agency can work around SEO advertising efforts. It can carry out various activities to make it a successful experience for your business. The activities may include:

Research and asset building

If you go to a professional agency, it will help you identify the right platforms for your business and how your competitions are doing there. It can also find out the relevant queries where you should appear. Based on the thorough research, it can recommend the types of ad copy, website design, content, landing page, analytics tools, and resources that may come in handy for you.

Costs and clicks

After figuring out the keyword phrases, search engines, and other such critical elements, the advertising agency can suggest how many clicks you can expect from a specific budget. Since these tend to be rough estimates, you should be ready to adjust a bit for effective results.

Clickable ads

It takes a thought process to make something work with the customers. If you hire an ad agency, you don’t need to worry about it. The professionals understand it pretty well to play on the fear, nostalgia, curiosity, excitement, and other such emotions of the customers to get them attracted to your brand. At the same time, they can use other relevant tricks to make the campaign more click-worthy.

In this context, another critical thing that you need to understand is that any SEO advertising initiative is futile if it fails in targeting the right group. But if the planning is full-proof, you don’t have to bother. Showing the right message to the right person at the right time can be massively advantageous to your business.

Landing pages

Some experts suggest that there should be ten landing pages for a successful PPC endeavor. It is necessary to keep your audiences engaged throughout the advertising journey. However, the landing pages need to have certain elements, such as alignment with ads, attractive visuals, unique selling proposition, social proof, and offer benefits to work.

Website content

Content plays an integral role in determining the destiny of your website performance. Hence, you have to be careful about research, correct use of keywords, and creating impressive copies. While creating content, you need to keep three things in mind. These include – quality, distribution, and people-focus.

Platform selection

SEO advertising focuses mainly on search engines, but it doesn’t have to limit itself. The real benefit of advertising lies in its ability to be useful across multiple scenarios. Hence, you can utilize it to reach out to customers wherever possible. However, it cannot yield a desirable impact without having an adequate strategy. There are many social networking sites and platforms where you can show your ad for a specific budget. But make sure these are meaningful to you. Otherwise, you will be burning your money only. For example, you can run Facebook ads without overthinking. With more than one billion users, this platform has a vast pool of target audiences in terms of age, preferences, location, etc.

Anyway, research so that you have a fair idea of what to expect and from where. It can also be useful in terms of deciding the budget.

Analytics

Once your ads are running, you must use the analytics tool to check the performance and to analyze data. It can give you an insight into which ads, keywords, and landing pages did well and what you can do to optimize the results.

Running ads on social media and other places can be an effective way to boost your business quickly. But remember, research and diligence are critical to its success. Since it can be an added stress for you to have your finger in every pie, you can assign this responsibility to a reputable SEO or advertising company. The specialists will work for you day and night, while you have to involve yourself when required. Just make sure whoever you bring onboard is experienced.

There are many digital companies in New York City that claims to provide high-end services. Don’t go by their words. Instead, do thorough background research on them as well before giving a contract.

About Sujain Thomas

Sujain Thomas is an experienced blogger who has written articles for several renowned blogs and websites about using social media to to engineer more traffic on business websites.
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