SMS Marketing on Pinterest – Bring on The Traffic

By on December 18, 2012

Does SMS marketing even exist on Pinterest? Yes it does! With the ever-growing image-based internet a-flutter with image marketing potential – the humble SMS had made its way back into the top 5 ways to get people through your door, and into your retail store! Today we take a closer look at how you can use SMS’s to expand your retail business.

SMS Marketing Recap: What Is It Again?

SMS marketing is a lot of things, but it’s evolved with social communication and strategy. In fact, that one-on-one messaging system was the first form of mobile social media, and it deserves some props for that.

  • SMS marketing can help you create small communities around your brand or business. For example, a gym can collect gym subscribers and let them know when times for classes change.
  • SMS marketing can keep people informed like a mini private news service for your brand. A quick message burst and everyone knows that your club is having a booming party on Friday night. These can go viral you know.
  • SMS marketing is one those ‘leave on auto pilot’ solutions. We love those! Just add in what’s going on, and grow your subscriber list.

TIP! Some 90% of all people READ their SMS’s!

Dave from MindMe Mobile says, “Your SMS text message marketing campaign will be highly lucrative if you monitor it, and learn from the feedback and reactions that you receive during your strategy. Tweaking strategies as you go along will result in a steady flow of income, from your effort!”

He’s not wrong. Like any great ‘social’ media campaign, monitoring your SMS campaign on Pinterest will get you the best returns. Here’s how to do it!

How To Attract Millions With a Great SMS-Pinterest Strategy

So, how do you use Pinterest, the massive image and video sharing site to get people to sign up to your SMS lists? Simple. You pander, and then you evoke emotion. Here are some tips to get you there.

1. Make an image really worth looking at. It should be about your business (gym, bakery, club, retail store) and be inspirational. Include an INCREDIBLE special in the image and in small, at the bottom, an SMS marketing prompt to inspire new sign ups. Get more freebies when you join our list!

2. Be local – all the time. Retail stores are local stores and you’ll want to attract your local audience. Find out what’s happening in your town or city, support it, create awesome sharable images about it – then include you SMS sign up at the bottom.

3. Take full advantage of QR codes. They’re fun to use on Pinterest and work like magic with SMS marketing. They are also less threatening. So when someone likes your image, have the QR code take them to an SMS sign up page – offer an incentive!

4. Don’t only promote your SMS marketing number and word. But if you’re going to – choose a word that you can define in an inspiring and meaningful way. Choose an image that really compliments it for your pin.

There are a thousand variations of doing this to make SMS marketing work for your business on Pinterest or sites like Instagram. QR codes are fantastic, or you can keep your SMS words and numbers small and unobtrusive – remember the more people share the better your business is promoted.

Did you like today’s post on SMS marketing and Pinterest? Then go on, share it!

How do you use Pinterest to get people into your retail store?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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