Why Social Media is Crucial For Your Business

By on May 9, 2011

It’s easy to lose sight of the reason that you started to use social media, so today we’re going to remind you why it’s so very important for your business success. Social media is all about conversation, interaction and selling through a content network or community.

The old school method of selling through one-way advertising is becoming extinct. If you don’t learn how to network now, you’ll find the more prominent social media becomes, the less your business is able to keep up with tech-savvy competitors. Here are some reasons to push on with your social media campaign.

#1: Rapid Growth Through Brand Loyalty

Before social media rose to power, only businesses with real capital would have any chance of developing and growing a popular brand. Social media has made it possible for any enterprising small business, to make an impact in their market. With the right balance of promotion and interaction – a small brand can become a huge name in an unimaginably short amount of time.

Social media makes building brand loyalty easier, faster and more affordable. Small businesses are no longer required to spend thousands of dollars on television, radio and print advertising. Platforms like Facebook, Twitter and Youtube, give your business the power to grow right now. You get to reach the right people, at the right time with a tailor made marketing message.

#2: A Larger Customer Base Than Ever Before

Social media is all about sharing across borders, without boundaries or physical limitations. You can now expand your customer base far beyond anything previously possible. For example – a small, local restaurant is able to attract tourists, and people all over their State – instead of just their local clientele.

The are a hundred different ways to reach out to your global fanbase – using content, images, advertising, video, podcasts, apps and many other forms of new social technology. Because of your streamlined marketing messages, you’ll only attract people that are genuinely interested in your business. Convert these people into loyal customers and watch your business take off.

#3: Intelligent DIY Networking and Promotion

Social media encourages the sharing of information, which has led to a boom in quality content online. If you don’t know something, you can learn it from other businesses, or business people. Savvy businesses use social media to connect with industry leaders, to learn and grow their companies in new directions.

There is no such thing as being a lone business person anymore. You have a world full of knowledge at your fingertips, with a limitless number of ways that you can develop, expand or enrich your business – and your skills as a business owner. Connect and share with like-minded people to make the most of your opportunities online. There’s always someone willing to help!

#4: Social Media is Evolution

Social media is the next step in marketing for businesses. Do you remember when the television first came out? It changed the business world forever. Social media has done the same. To ignore it, would mean that you are ignoring your chance to capitalize on something that’s going to eventually become the dominant method of promoting and advertising your business anyway. Don’t ignore it!

These 4 reasons are why you should continue with your social media campaign. It’s the most important thing you’ll ever learn to do.

Why do you think social media is important for businesses? Tell us below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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