Social Media Marketing: 7 Tips for Beginners

By on September 26, 2017

If you’re just starting to break into the world of Social Media Marketing, you may find yourself overwhelmed quickly. Between different platforms, different forms of media, and trying to target your customers accurately, pulling off a strong marketing campaign can be difficult and confusing. Here is a list of tips that can help you get started and stay organized.

1) Find out Where Your Audience Is

If you want to reach the people that are most likely to buy your product or service, do a little bit of research into their social media habits. This will help you tailor your efforts so that you can reach the greatest number of potential customers with the least amount of work.

2) Research the Platform

Not all social media sites are equal. Users of each platform are there because the information is being delivered in the way the want it. If you find out most of your potential customers are on Twitter, you don’t want to send them links to your blog- that’s not what they’re looking for. Twitter is fast paced, and information is delivered in short, digestible snippets. On the other hand, if your target audience is on Facebook, they’ll be a lot more receptive to blog posts or videos.

3) Set Goals Consistent with the Platform

Setting a designated number of posts each day will help you stay on top of your social media marketing. If you’re on Twitter, you will want to post more frequently, so set a goal of 5-6 posts. Users are engaged with Twitter briefly, many times throughout the day, and this increases your chances of being seen. On the other hand, if you put 5-6 posts on Facebook each day, you will overwhelm your customer’s news feed, as users check in less, but spend more time browsing.

4) Keep Your Posts Relevant

Be selective in what you choose to post. If you are selling a niche product but go off on a tangent about your dog or your difficulty in keeping a work-life balance, your followers will quickly disengage. They have chosen to follow you because they believe that you will continue to provide them with quality content that they are interested in. Keep things targeted and focused.

5) Stay on Top of Trending Hashtags

Do some research into finding out what hashtags are trending, and take advantage of them when appropriate. Staying engaged with current events and showing your support for specific causes can be a great way to improve not only your sales, but can also help build your brand’s reputation. However, it is sometimes best to avoid controversial topics unless you know your audience has a strong stance.

6) Be Responsive

When you’re just starting out, engaging with your audience is important. If someone comments or asks a question, respond promptly. By increasing the engagement with your loyal followers from the beginning, it will increase the likelihood that they will share or retweet it. While this may take up more time than you planned on spending initially, it can be vital to your business. This will help you to learn what your followers are responding positively to, and what they dislike.

7) Don’t Forget the Links!

Remember that while producing engaging content for your followers and potential customers is important, the whole purpose of Social Media Marketing is to drive those folks to your products and services. Make sure that contact information, a link to your website, and any other essential information is just a click away, so that once you have someone’s interest, they can find their way to you.

Once you have a basic strategy in place and working well, you can consider expanding your practices to extend your reach. The methods of reaching your audience and drawing them in are constantly in flux and you’ll need to stay on top of current trends. But for now, these steps should help you on your way to designing a solid Social Media Marketing campaign.

About Rachel Jackson

Rachel is a mother of 2 beautiful boys. She loves to hike and write about traveling, education and business. She is a Senior Content Manager at NYBizDb - an online resource of relevant business information.
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