Social Media Marketing Trends for Summer 2018

By on June 19, 2018

Nowadays, social media is an integral part of our lives and the impact that it makes is immense. Mainly, we use it for sharing and receiving information. However, it can be effectively used in marketing your brand and promoting your company.

If you use such powerful tool as social media wisely, boosting your sales figures will be only the matter of time.

Social media trends change very quickly and on a regular basis, so keeping up with them is very important for your business. Let’s check out some upcoming trends for summer 2018.

1. Connect your marketing strategy to summer activities

Many interesting events happen throughout the year, but summer is one of the busiest periods of time. You can use this to your advantage by means of selling specials and using hashtags connected to a particular event. It is a great way to attract new customers and activate the existing ones.

2. Eye-catching images

Great images attract more attention to the posts and, consequently, to your product. Keep that in mind and do not be tempted to just write text without adding any images. Some time ago it was enough to write a quality text about your product, but now adding pictures to your post can increase the number of shares and reposts. Summer is a special time of the year because everything is so bright and vibrant. It is a great opportunity to take advantage of using attractive pictures in your posts.

3. GIFs and Emoji

For the business owners, using GIFs and Emoji might seem to be not serious and many convinced that these visual effects should not be used for marketing. In fact, graphical images are more preferred over the lengthy texts, so it is better to integrate them into your posts, especially if your target audience is young people. In our fast-paced world, there is no time to read long posts. One smiley, sticker or emoji can easily and, most importantly, effectively convey the message.

4. Video and Live Streaming

Using video as a part of a marketing strategy is a popular method to promote your brand. This summer, the video will dominate overwritten texts more than ever. In 2017, one of the best video platforms was YouTube website. It remains a leader in its format even now, but rapid development of Stories of Instagram with its unique way of presenting a video will be critical for brands in 2018.

5. Chatbots and Faster Customer Service

Using chatbots is a new trend for the improvement of customer service. It is fully customizable and gives an opportunity to reach a large audience quickly and efficiently. The content, as well as the brand voice, can be personalized according to each customer. Time is money, so in the business world speed of response is everything. Machine can do it faster than the human being so implementing usage of chatbots can be very useful for optimization of your marketing strategy.

Social media tends to develop at a very rapid pace and it is no wonder that each new season brings new exciting trends. Social media platforms are an extremely powerful tool to promote your business, so knowing current trends is a must. Those who are determined to get their business succeed cannot ignore the importance of social media marketing.

Be open to new ideas and apply new trends in order to make your business flourish.

About Jennifer Pauli

Jennifer Pauli is an editor, business writer, and copywriter at EssayWanted.com. She is working with enough well-known companies, blogs, and personalities.
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