Social Media Spending on the Rise for Most Companies

By on May 12, 2014

According to a new survey conducted by Social Media Marketing University, companies are investing more time and money in social media compared to last year 윈도우 필수패키지 2012.

infographic for release

Results showed:

  • 73.8 percent of businesses report that the time spent on social media has increased since last year, and 54.4 percent report that social spending has increased 퍼펙트 다크.
  • 60.1 percent report that content development requires the bulk of the time dedicated to social.
  • Nearly 70 percent manage four or more social profiles 일말의 순정.
  • Top social media expenditures include internal staff compensation (36.8 percent), social advertising (18.1 percent), external staff compensation (10.2 percent) and content (7.2 percent)
  • 76.9 percent report that based on the results they’ve achieved, social media is worth the time and money invested download odin.

An infographic illustrating complete findings is available at 태양의후예 3화.

While businesses of all sizes are reporting increased social media spending and time commitment, small businesses are finding the increases to be most challenging 만다라트 다운로드.

“Because many small businesses don’t have the skillset or the staff to properly manage social media, they are outsourcing their social, or spending an excessive amount of time on tasks as they learn social by trial and error,” said John Souza, founder of SMMU 자바스크립트 pdf 파일.

“What we’ve found is that with social media training, small businesses are able to more effectively position themselves to achieve their overall marketing goals, while dramatically decreasing the amount of time and money they invest in social media,” Souza continued 구글드라이브 공유 다운로드.

To kick off National Small Business Week, SMMU is offering a 14-day free trial for the firm’s All Access Pass for small businesses. Participants will receive free, unlimited access to SMMU’s comprehensive, award-winning 13 courses on social media and online marketing, including courses on Facebook, Twitter, Mobile Marketing and Video Marketing 촉수로 세뇌 컴퓨터.

“Just as consumers review a company’s website before choosing to do business with them, they are increasingly reviewing companies’ social media profiles,” said Souza BlueStack 3. “It’s never been more critical for small businesses to ensure that they are doing social media the right way.”

To take advantage of SMMU’s 14-day free trial of the All Access Pass, visit

About Ty Mays Kelty

Ty Mays Kelty is a public relations and social media strategist and freelance writer based in Atlanta, GA. Follow her @PerfectPitchPR.

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