How Social Media Could Take Your Small Business to the Next Level

By on October 16, 2017

You might think social media platforms like Twitter and Facebook are just for people who want to keep in touch with friends or interact with celebrities – but you’re mistaken. They’re actually a hugely powerful marketing tool that could be what your business needs to grow. More and more small businesses are finding out the power of social media and how it could work for them. It’s not something you can afford to ignore any longer.

We’re going to look at how social media could be what your business needs to take a step up to the next level.

Why social business is such a powerful tool for your business

People aren’t just looking to be treated as customers anymore. They want to be valued, and they want to be part of the conversation. Getting such a simple and easy communication link with your customers used to be difficult, or even impossible. Now all you need to do is get people to follow you on social media – and they’ll be expressing loyalty to your brand. They’ll also be right there waiting for you to convince them to come back.

Treat your followers with respect and offer them something unique and valuable, and you should see your following grow. And often – more followers should mean more business.

If you’ve got an active social media presence with a good following, you’ll not only be able to stay in touch with existing customers – you should also start to get more new ones. As more people follow you, they’ll spread the word to their friends about your business. That’s the great thing about social media – it does a lot of the marketing legwork for you.

If you can get your message to go viral, your followers will do the marketing for your as they spread your offer far and wide. This sort of marketing reach would have cost thousands before social media – and now you can basically do it for free.

How to create a productive social media presence

If you’re not that up-to-date with technology – you’re not alone. The reality is, you’ve got to stay reasonably in-touch with technology if you want your business to be a success these days.

However, you don’t necessarily have to take on all your social media responsibilities yourself. You’ve probably got a member of staff who’d be more than happy with a bit of extra responsibility. Make them your “social media manager”. If they’re wasting their lunch break on Facebook chatting with friends, give them the responsibility of running your social media accounts and turning them into a success.

Make your social media profiles visible in your business premises. Far too many firms set up accounts and then fail to tell anyone about them efficiently. Put up posters inside your premises. External posters could even get followers who haven’t even been inside your business. Try including your social media info on all your receipts. Even get your staff to tell every customer they talk to. Make social media a priority in your business.

After you’ve started to get some followers, you need to stay active with them. It’s also important you don’t just bombard them with advertising. Don’t take them for granted, offer them real value. Make them the first people you tell about special offers or sales. You could even offer exclusive discounts for followers or special contests and competitions. All of these things could help grow brand loyalty and spread your message for you.

It’s also important that you use social media to deal with complaints effectively. While your social media should hopefully mostly be filled with positivity, they’re also an effective outlet for people to complain. How you deal with these complaints could say a lot about your business. Don’t ignore them. Be up, front, honest, and offer an effective solution.

To really get your social media posts to go viral and help take your business to the next level, you need to offer something original, thoughtful and entertaining. Some businesses have seen their income explode with the right social media campaign – so try thinking outside of the box with your marketing efforts.

Hopefully you’ve seen how important social media could be for your business. It’s a hugely effective tool that could take your company to the next level.

About Peter Ellington

Peter Ellington has years of experience writing about social media and how it can help business startups. He enjoys sharing his knowledge with those new to the industry. He also appreciates how important the right business education can be, which is why he writes for a private tuition blog at SmileTutor.
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