Social Media Tools That You Can’t Do Without

By on June 18, 2013

This week we’re talking about social media managers and the tools they use to help them do their job more effectively. I decided to post this indispensable list of tools that I’ve used in the past, to conduct a measurable and consistent social media strategy. If you’ve been looking for help, then you won’t have to look any further than this awesome list!


The Goal of Social Tools

When choosing your social tools, keep in mind that each needs to be selected according to your unique goals. They have to help you save time, automate some of your processes, help you improve others, and will sell more products and services for your company. The trick is finding tools that you enjoy using, that fit into your daily schedule.

Argyle Social: One of the most comprehensive social media management platforms available. It actively helps you grow your following, and improve engagement.

Buffer: A great app for managing your Twitter, Facebook and LinkedIn accounts – along with valuable analytics that you can use to increase you fan bases.

Curalate: An expert little app that will help you gather insights on your image analytics, so that you can effectively use Instagram and Pinterest.

Facebook insights: Built into Facebook, these insights will give you metrics you can use to tweak your various Facebook content campaigns.

Google Alerts: Need fresh content delivered to your inbox every day? Set up the Google Alerts that you’ll need to create content in your niche.

PinReach: A great app to use on Pinterest, as it measures your influence and delivers stats you can use in graphs and charts.

Social Mention: A search and analysis platform that lets you see user-generated content from a huge variety of sites, all in one stream.

Trackur: A nice way to monitor your online reputation, and to effectively measure and analyse social trends and mentions. Sign up to change all of your links into trackable links, so that you can prevent broken or missing links and see who clicks what most often when you are link building.

Socialbakers: One of the best interfaces for reviewing large volumes of data in a user-friendly manner.

Crowdbooster: If you don’t have time to analyse the data that a site has collected for you, then use Crowdbooster – it gives you recommendations that nearly always work.

These are just some of the many apps and platforms that can help you run a better social media strategy. Some offer a complete ‘all-in-one’ service, while others you’ll only need to use on the odd occasion. I’ve used all of them, and they can all be very valuable in the right kind of content strategy.

As you set up your various social pages, you will come across many apps and platforms to use. Not all of them are worth using. As I said before they need to really add value to your strategy to be added to your list of social tools. Choose wisely, and if you find something better, switch over to that – it will make your life easier!

Which one of these tools have you used and found to be the most valuable for social managers?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.

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