Social Media’s Impact on a Business’s Success

By on October 13, 2015

Social media engagement has become an important factor for a business’s success or failure. The evidence is in favor of having social media profiles across multiple platforms as a business. Social media platforms are fundamentally essential for the success of a business given that around 46% of web visitors look toward social media when making purchases.

What Social Media Gives a Business

Social media provides a business with various tools that accelerate success. It allows businesses to gain more visibility. By making audiences more accessible, millions of individuals who may have not been targeted through traditional marketing efforts can now be targeted on social media. Another superb ability that social media brings to the table is the opportunity for enhancement of customer service. The potential to interact with individuals on social media platforms and being able to accurately target audiences allows businesses to have a more personal relationship with consumers. The more engagement that a business has on social media platforms, the better. Additionally, this boosts the business’s overall SEO value while maintaining a cheaper route.

How to Engage in Social Media Practices as a Business

When engaging in social media practices as a business, there are many things that need to be taken into consideration. To be successful in the utilization of social media, you must be strategic with your posts. This means you don’t always have to be serious with posts, tweets, vlogs, etc, have some fun! Share the company’s progression and even when it fails in order to build trust within social media consumers. Always try to respond to as many comments as possible. Using hashtags along with geolocators will allow for a more personalized and engaged business; as hashtags allow people to search that specific hashtag (i.e., #nike) and find your posts. Remember to only use relevant hashtags to the product or post. Geotags allow individuals to see that you are a business with a face; you go to certain locations to do certain things at certain times and that makes you normal.

Leveraging Instagram

A hidden key to increasing your company’s success through social media efforts is Instagram. More than 75 million people use Instagram daily.On top of that, there are around 300 million users on Instagram which makes the platform more popular than Twitter. With the amount of users on Instagram and the endless sea of hashtags, social media marketing is just waiting for you to provide your brand to a 300 million people market.

As with Facebook, Instagram also has the ability to market your product through images and their captions. Another idea for increasing your business’s success through social media is by hosting competitions. This gives individuals a chance for millions to participate which leads to a massive spread of brand awareness and adding funds to your bottom line.

Social Media Overall

Social media has millions of social media engagers on all platforms and provides endless possibilities for businesses. Of course it takes keen practice and diligent study to engage consumers and fully take advantage of social media as a business, but with focus and diligence, any business can become successful by leveraging social media.

About Kyle Blackhurst

Kyle Blackhurst is a freelance journalist living in Boise, Idaho. He covers everything from sharing business tips to how to maintain a healthy lifestyle.
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