#SoCon14 Recap: How We Got An Event Hashtag to Trend Nationally

By on February 24, 2014


SoCon is the Southeast’s longest running social media conference series. #SoCon14 took place at Kennesaw State University on Saturday, February 22nd, 2014.  The Center for Sustainable Journalism at Kennesaw State University has been organizing the event for eight straight years!

This weekend, our team at Social Media Marketing University had the honor of Sponsoring the event and we had a fantastic time meeting so many local social media enthusiasts!

It wasn’t all fun and games for us though – we were there to DO WORK and show Atlanta that SMMU is Social!

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A Brief Recap of SoCon14

Our day started off bright and early as we prepped our Sponsor table with our free SMMU T-Shirts and giveaways.

Since our team showed up in full force I was able to sneak away to attend the Keynote Panel with the “Who’s Who” of Social Media in Atlanta:

The Keynote Panelists generated huge buzz on Twitter for their engaging discussions in the Q&A Session, and having such a diverse and unique group of social influencers in different niches was one of the keys for their success.

Breakout Sessions

After the Keynote Panel, the attendees went to their Breakout Sessions of choice.

Some of the most mentioned Breakout Sessions included Lauren Thomas‘ How to Build Your Brand with Visual Social Media, Noah Echols and Rachel PetersYouTube is the Next Big Thing (that already is), and of course the now infamous Josh Martin‘s Social Sauce – Tap into New Media to Launch a New Product.

Then, during the Breakout Sessions, Twitter EXPLODED with traffic from the #SoCon14 Hashtag!

Take a look at the statistics for the event below, with the #SoCon14 Hashtag peaking at 663 Tweets Per Hour at 11AM!

As Social Media Manager of SMMU, I exclusively use TweetDeck to monitor our Twitter activity and accounts for our internal and external clients. Prior to Saturday’s event, I set up Columns on the dashboard to monitor the #SoCon14 Hashtag as well as the @SoConEvents handle. This way, all tweets mentioning the event’s hashtag could be easily viewed in one place.

SoCon14 TweetDeck Columns

During the event, we proactively monitored the hashtag and retweeted, favorited, and replied to as many as we possibly could to drive up the reach and exposure of the #SoCon14 Hashtag.

SoCon14 Prolific Users

Luckily for us, we received a Tweet from @WhoTrendedIt letting us know that we helped the #SoCon14 Hashtag trend #1 Nationwide throughout the United States – even beating out the #NFLCombine!

Key Takeaways From SoCon14

What we learned during this event is that there are always people interested in learning more about social media – from beginners to more advanced users.

With social media networks changing on a daily basis, it has become more important than ever to keep up to date on what’s new, what’s working, and what tools are out there that can help you simplify and maximize the use of social media.

That is our purpose here at Social Media Marketing University – to educate everyone about social media in the easiest way possible and teach you how to use it to market your business.

There are plenty of other tools that I use on a daily basis to track our social activity, schedule posts, and to analyze metrics. For Twitter, I personally recommend TweetDeck over HootSuite as I feel that the User Interface for HootSuite is clunky and not very intuitive, but our advice at SMMU is to test each one out for yourself and use what you like best!

If you would like to find out what other tools and strategies we recommend, take a look at what our Advanced Twitter Course has in store for you.

If you attended SoCon14, what were your favorite Breakout Sessions and takeaways? Let us know in the comment section below and we’ll see you all at SoCon15!

About David Ahn

David entered the business world as a marketing intern at NanoLumens – an Atlanta tech startup that provides unique digital LED signage. While interning for the company, he found a particular interest in content marketing, social media, and visual branding. After completing the internship, he began his professional career with iFusion Marketing working with Atlanta tech startups. In 2013, he joined SMMU as a blogger, copywriter, and social media manager. Connect with him on Twitter @Dav1dAhn.
  • kellydouglas

    The DeMoss guys, Chandler and Drew, did a great session on Social Media Risk Management. Great resources for when your campaign takes a left turn. The session with @PhilBowdle was terrific for the key takeaways on social strategy.

    • http://wwww.socialmediaimpact.com/ Social Media Impact

      Thanks for reading Kelly and we enjoyed meeting you and your daughter at SoCon14! I wish we could have attended more sessions but duty called!

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